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The COVID-19 pandemic has been catastrophic for alcoholic drinks in Croatia in 2020. The biggest blow to sales was the tight restrictions imposed in the country's hospitality industry as the government struggled to contain the virus. On-trade outlets were closed for two separate periods in the spring and autumn, and even when measures were relaxed, businesses have been required to operate under strict measures on social distancing and other sanitary measures. This has been a strong disincentive...
Euromonitor International's Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN CROATIA
KEY DATA FINDINGS
2020 IMPACT
Tourism and on-trade shutdowns hammer beer volumes
Craft producers struggle, but popularity helps preserve them during on-trade window
Online sales and marketing start to gain meaning
RECOVERY AND OPPORTUNITIES
Return to growth in 2021, but economic impact of virus will blunt consumption
On-trade recovery threatened by slow tourism inflows and likely closures
E-commerce set to benefit from top level interest
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 17 Number of Breweries 2015-2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN CROATIA
KEY DATA FINDINGS
2020 IMPACT
On-trade shutdown and ongoing restrictions see volumes tumble
Tourist inflows dry up, reducing demand
Wine struggles to find recovery in off-trade
RECOVERY AND OPPORTUNITIES
Lingering effects of shutdown will slow recovery for wine
Recession and weak confidence hamper off-trade recovery
New routes could help build volumes, protect makers
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020 Table 34 Sales of Wine by Category: Total Value 2015-2020 Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN CROATIA
KEY DATA FINDINGS
2020 IMPACT
On trade suffers from travel and lockdown, but price hikes also inhibit demand
Immaturity of gin delivers growth in Croatia
Narrowing distribution channels
RECOVERY AND OPPORTUNITIES
Appetite for spirits remains, but slow return to normal puts brakes on recovery
Price sensitivity sharpens with excise hike, recession
On-trade infrastructure set for upheaval; spirits producers need new routes
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2015-2020 Table 46 Sales of Spirits by Category: Total Value 2015-2020 Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN CROATIA
KEY DATA FINDINGS
2020 IMPACT
Despite on-trade collapse, demand for cider/perry flourishing
Tourism shutdown is a significant blow to volumes in 2020
Uncertainty of future control measures see producers look at alternative distribution
RECOVERY AND OPPORTUNITIES
Newness of cider/perry to support consumer interest over the forecast period
Tourist return crucial to development
Recession will hit demand, and pricing rethink may be need to sustain interest
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2015-2020 Table 61 Sales of Cider/Perry: Total Value 2015-2020 Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN CROATIA
KEY DATA FINDINGS
2020 IMPACT
Poor perception of RTDs and failure of USP drive down sales
On-trade and event cancellation drive down demand
Tourists key drivers of RTD
RECOVERY AND OPPORTUNITIES
Smaller spending power post-pandemic may help RTDs as consumers look to recreate bar experience on the cheap
Tourist returns will help, but look to foreign tastes for product development
Improved distribution cam lift demand
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2015-2020 Table 76 Sales of RTDs by Category: Total Value 2015-2020 Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025