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Toys and Games in Italy

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Description

Toys and games recorded a decline in current value growth in 2020, primarily as a result of widespread store closures during the national lockdown following the outbreak of COVID-19 in the country. This category comprises a large number of independents that rely solely on foot traffic in physical outlets with little or no online presence.

Euromonitor International's Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TGIT

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on toys and games COVID-19 country impact Company response Retailing shift What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2015-2020 Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 5 Distribution of Toys and Games by Format: % Value 2015-2020 Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN ITALY

KEY DATA FINDINGS

2020 IMPACT

Disruptions to supply chains and restrictions on selling impact traditional toys and games in 2020 LEGO retains the lead in a highly fragmented arena in 2020 Licencing adds value to action figures and accessories and games and puzzles as the traditional consumer base shrinks

RECOVERY AND OPPORTUNITIES

Engagement with online platforms and an integrative approach will be necessary for success in the future Scope for growth across several subcategories in traditional toys and games, but demographic trends present challenges Store-based retailers will adapt marketing strategies and portfolios to accommodate digitalisation

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

VIDEO GAMES IN ITALY

KEY DATA FINDINGS

2020 IMPACT

Demand for video games surges during lockdown as consumers seek ways to maintain social interaction and pass the time Nintendo Co Ltd maintain its lead in a highly fragmented arena, with innovation in mobile-only products E-commerce consolidates its dominant position while mobile games benefits from improving connectivity, game sophistication and product ranges

RECOVERY AND OPPORTUNITIES

Growth will across the forecast period but the category is likely to see significant innovation and improvements in connectivity infrastructure Retail chains will seek to support franchising while the development of AR/VR headsets will boost sales of gaming accessories Fast-growing passion for e-sports will contribute to the dynamism of video games in Italy

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2015-2020 Table 18 Sales of Video Games by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Video Games: % Value 2016-2020 Table 20 LBN Brand Shares of Video Games: % Value 2017-2020 Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020 Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020 Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020 Table 24 Distribution of Video Games by Format: % Value 2015-2020 Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020 Table 26 Distribution of Video Games Software by Format: % Value 2015-2020 Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020 Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020 Table 29 Forecast Sales of Video Games by Category: Value 2020-2025 Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025