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Total volume and value sales of alcoholic drinks saw decelerated growth in Australia as a result of the COVID-19 pandemic in 2020, with strong on-trade sales declines recorded across all categories. Although the country's alcoholic drinks industry remained fully operational throughout the country's lockdown period, which came into effect on the 25th of March, the entire Australian hospitality industry ground to a screeching halt overnight as social gatherings of more than two people were banned...
Euromonitor International's Alcoholic Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 3 Research SourcesBEER IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Volume sales of beer remain flat, while non alcoholic beer grows in popularity in 2020
Beer seen as treat with craft beers emerging strongly in 2020
Great Northern Original Lager takes lead from XXXX Gold and Asahi Group completes acquisition of CUB in 2020
RECOVERY AND OPPORTUNITIES
Non alcoholic beer likely to be boosted by domestic tourism and time spent outdoors during the forecast period
Beer likely to see healthy volume sales growth over the forecast period
Despite growth of craft beers there is still a place for traditional European beers
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2020 Table 17 Number of Breweries 2014-2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 Sales of Beer by Craft vs Standard 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Wine sales slow for various reasons including the pandemic in 2020
Champagne demand remains robust through specialists, whilst still rose wine benefits from appeal of all thinks pink
Treasury Wines Estates generates strong sales growth in 2020
RECOVERY AND OPPORTUNITIES
Premiumisation trend set to continue over the forecast period as consumers are willing to experiment
Non alcoholic wine likely to grow exponentially during the forecast period
Brands will focus on building brand loyalty through sustainable practices during the forecast period
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 61 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 62 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Spirits sales boosted by pandemic as consumers mix cocktails at home in 2020
Gin sees robust sales growth while Scotch whisky remains the largest category in 2020
Whisky players embrace online marketing initiatives in 2020
RECOVERY AND OPPORTUNITIES
Premiumisation and flavour exploration expected to be major selling points in the forecast period
Exploration of whisky and cocktails likely to increase during the forecast period
Vodka set to remain popular as younger demographic starts using it thanks to its versatility
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2020CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2015-2020 Table 66 Sales of Spirits by Category: Total Value 2015-2020 Table 67 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 68 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 74 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 76 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 77 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 79 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 80 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 81 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 82 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 83 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Cider/perry hard hit by pandemic but players embracing innovation in 2020
Provenance becomes an important selling point in cider/perry in 2020
Asahi Group's acquisition of CUB set to bring about major changes in cider/perry
RECOVERY AND OPPORTUNITIES
Cider/perry likely to see decline in demand, while players weigh towards developing export market
Packaging set for an upgrade to lure consumers during the forecast period
Provenance set to entice consumers to a more premium cider/perry during the forecast period
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2015-2020 Table 87 Sales of Cider/Perry: Total Value 2015-2020 Table 88 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 89 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 97 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 98 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Health and wellness trend becoming increasingly important in RTDs with new product innovation in 2020
Premiumisation emerging in RTDs in 2020
Hard seltzers the new name in the game but whisky-based RTDs continue to dominate in 2020
RECOVERY AND OPPORTUNITIES
RTDs set for healthy volume sales growth but consumers more interested in health and wellness-inspired products
Brands likely to modernise packaging during the forecast period
Innovation likely to be important during the forecast period as new brands enter the category
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2015-2020 Table 102 Sales of RTDs by Category: Total Value 2015-2020 Table 103 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 104 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 109 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 110 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 111 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 112 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 113 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025