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Alcoholic drinks saw volume and value declines overall in Slovenia in 2020, due to myriad impacts from the event of COVID-19. Within this, different categories fared better or worse due to domestic traditions, cost, and even health and wellness trends. Wine saw the smallest losses, thanks to the strong tradition of wine-drinking and domestic production in the country, followed by beer which was somewhat bolstered by it being an affordable option with many non/low alcohol variants available and s...
Euromonitor International's Alcoholic Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (EUR per litre of pure alcohol)OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Beer sees myriad challenges due to COVID-19, but remains one of the best performers in alcoholic drinks
Non/low alcohol beer trend continues to gain momentum
Pivovarna Lasko Union maintains its uncontested lead, holding the top six brands
RECOVERY AND OPPORTUNITIES
Strong bounce back expected, with ongoing value growth driven by re-emerging premiumisation trends
Non-alcohol beer set to gain in popularity and overtake low-alcohol variants in volume sales
Health and wellness trends set to intensify and lead new developments in 'healthy' positioned alternatives
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 17 Number of Breweries 2015-2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Wine shows the least steep declines across alcoholic drinks, thanks to tradition of local wine consumption
Sparkling wine continues its growth trajectory as the only positively performing category group in wine
Extremely fragmented category with numerous domestic producers holding the status quo
RECOVERY AND OPPORTUNITIES
Recovery in line with a return to on-trade channels and re-opening of tourism
Innovative international players expected to show competition to conservative domestic producers
Quality over quantity expected as the economy recovers post-pandemic
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020 Table 34 Sales of Wine by Category: Total Value 2015-2020 Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Already seeing challenges, spirits faces additional negative pressure due to COVID-19
Slovenian consumers continue to support domestic producers of other whiskies, leading to the only positive growth seen
Pernod Ricard maintains top company place thanks to multi-category success, whilst Jagermeister holds onto top brand place with a diminishing lead
RECOVERY AND OPPORTUNITIES
Spirits set to see a bounce back in line with recovery of on-trade channels
Spirits will continue to face historical challenges, such as the rise of non/low alcohol drinks
Quality over quantity expected as the economy recovers post-pandemic
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2015-2020 Table 46 Sales of Spirits by Category: Total Value 2015-2020 Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Cider/perry hit hard by on-trade closures and a very weak tourist season, but the future is looking brighter
Domestic and traditional production remains significant, with consumers supporting local players
Carlsberg's Somersby brand maintains strong lead, thanks to initiating the original growth in cider in the country
RECOVERY AND OPPORTUNITIES
Cider/perry set to see a strong bounce back in line with a return to pre-pandemic lifestyles
Health and wellness trends set to drive innovation in organic, functional, and low-sugar variants
"Craft cider" trend set to strengthen, with exotic flavours and low-alcohol variants
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2015-2020 Table 61 Sales of Cider/Perry: Total Value 2015-2020 Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Already facing challenges, RTDs sees further negative impacts from COVID-19
Wine-based RTDs proves to be the best performer, thanks to innovative product launches in recent times
Pivovarna Lasko Union maintains significant lead in an otherwise fragmented category
RECOVERY AND OPPORTUNITIES
Recovery of on-trade channels will re-ignite RTD sales over the forecast period
Health and wellness trends set to drive innovation in free-from and fortified variants in RTDs
Exotic flavours and low-alcohol variants set to drive innovation in RTDs
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2015-2020 Table 76 Sales of RTDs by Category: Total Value 2015-2020 Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025