Product Code: TGTR
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2015-2020
Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN TURKEY
KEY DATA FINDINGS
2020 IMPACT
Category growth driven by need to entertain children during lockdown
Educational and time-consuming toys and games record most impressive growth
E-commerce and discounters recorded most dynamic growth due to easy accessibility and low prices
RECOVERY AND OPPORTUNITIES
Category growth to continue as returning to work boosts parents' incomes
Construction and puzzles and games set to remain most dynamic categories as parents continue to seek differentiated and educational products
E-commerce expected to steal share from in-store retailing channels as more brands turn online
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025
VIDEO GAMES IN TURKEY
KEY DATA FINDINGS
2020 IMPACT
Accelerated growth for video games as consumers turn to the category to alleviate lockdown boredom
Digitalisation trend continues with video games software (digital) recording the most dynamic growth
Store closures led to transference of sales to e-commerce
RECOVERY AND OPPORTUNITIES
Video games to continue seeing growth as lockdown measures remain in place
Booming interest in e-sports set to stimulate category growth
Demand for computer games (digital) and mobile games to fluctuate depending on the relaxation of COVID-19 restrictions
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2015-2020
Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Video Games: % Value 2016-2020
Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 24 Distribution of Video Games by Format: % Value 2015-2020
Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025
