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Due to the outbreak of COVID-19 in Latvia, alcoholic drinks recorded a volume decline of 1% in 2020, driven by a double-digit decline in the on-trade. From March 2020, a lockdown was put in place in the country that required the closure of non-essential outlets, while on-trade venues in Riga were required to put social distancing measurements in place if they wished to stay open. However, many outlets were not able to align to a 2-meter social distancing rule, while a lack of clientele also damp...
Euromonitor International's Alcoholic Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN LATVIA
KEY DATA FINDINGS
2020 IMPACT
Volume sales fall as consumers avoid on-trade establishments during COVID-19
Mid-priced and economy lagers record positive growth, boosted by higher retail sales
Migration from the on-trade to the off-trade boosts retail growth in 2020
RECOVERY AND OPPORTUNITIES
An ongoing decline in volume growth as price sensitivity impacts consumers choices
The impact of COVID-19 stifles innovation on the beer landscape
The health and wellness trend boosts sales of non-alcoholic options
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 17 Number of Breweries 2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN LATVIA
KEY DATA FINDINGS
2020 IMPACT
Total volume sales record a marginal decline as retail sales rise in 2020
Non-grape wine boosts growth, thanks to being an affordable option
Wineries offer delivery services as the share of e-commerce increases
RECOVERY AND OPPORTUNITIES
On-trade growth recovers, however, consumers remain cautious across the early forecast period
E-commerce and marketing campaigns boost interest in the wine culture
Health trends dampen sales for fortified wines as champagne retains its popularity
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020 Table 34 Sales of Wine by Category: Total Value 2015-2020 Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN LATVIA
KEY DATA FINDINGS
2020 IMPACT
On-trade sales decline as e-commerce boosts the growth in retail sales
Vodka leads sales; however, cognac and other spirits drive volume growth
Excise taxes increase, boosting sales of cheaper options during 2020
RECOVERY AND OPPORTUNITIES
On-trade sales recover, however, the off-trade suffers from rising excise tax
The health and wellness trend reduces the consumption of spirits
Premiumisation rises, as the interest in gin continues to grow
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2015-2020 Table 46 Sales of Spirits by Category: Total Value 2015-2020 Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN LATVIA
KEY DATA FINDINGS
2020 IMPACT
Both off-trade and on-trade growth decline, as cider/perry suffers from competition
Border controls dampen sales as venues close in Riga
Aldaris AS, continues to lead cider/perry, offering Somersby
RECOVERY AND OPPORTUNITIES
Seasonal periods boost sales of cider/perry, in both the on-trade and off-trade
Sales face competition from RTDs and light beer, as innovation on the landscape is weak
Room for craft varieties to develop over the forecast period
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2015-2020 Table 61 Sales of Cider/Perry: Total Value 2015-2020 Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN LATVIA
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales decline due to the competition from wine, as on-trade sales suffer due to closures
E-commerce sales rise, however, lack of house parties and gatherings damage retail growth
Stockpiling of spirits and wine leads to a decline in sales for RTDs
RECOVERY AND OPPORTUNITIES
Wine-based RTDs drive the bulk of growth, benefiting from a return to socialising
A shrinking audience and growing competition challenges sales of RTDs
Lidl enters the RTD landscape, increasing price-competition
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2015-2020 Table 76 Sales of RTDs by Category: Total Value 2015-2020 Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025