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The COVID-19 pandemic affected alcoholic drinks in Lithuania in two ways. Due to the lockdowns, sales in cafes, bars, restaurants and other on-trade establishments were hit hard. With the health crisis and home seclusion increasing consumer stress levels, added to by financial uncertainty, demand for alcohol rose, with off-trade volume sales growing for the first time in years. This prevented total volume sales of alcoholic drinks decreasing given the much larger size of the channel compared wit...
Euromonitor International's Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN LITHUANIA
KEY DATA FINDINGS
2020 IMPACT
Retail channel more than compensates for on-trade plummet
Double-digit losses recorded in the on-trade
Lagers with heavier retail presence prove the most robust
RECOVERY AND OPPORTUNITIES
Health and wellness trend to both limit and aid sales growth
Consumers are curious for new experiences in beer tastes
On-trade poised to outperform retail
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN LITHUANIA
KEY DATA FINDINGS
2020 IMPACT
Strong year for retail sales as COVID-19 keeps consumers at home
Non-alcoholic wine gathers momentum
Port records the richest growth rate in wine
RECOVERY AND OPPORTUNITIES
On-trade to begin rebound in 2021 but unlikely to fully recover
Overall sales to keep bubbling thanks to sparkling wines
Cocktail culture has premium potential
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN LITHUANIA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion sees off-trade performance pick up in 2020
Consumers remain curious about spirits
Vodka dealt the biggest blow, though Japanese whisky strengthens
RECOVERY AND OPPORTUNITIES
Pandemic effects on sales to fade by 2023
Off-trade to decrease overall, but some categories will make gains
On-trade to provide platform for whiskies to develop further
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020 Table 47 Sales of Spirits by Category: Total Value 2015-2020 Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN LITHUANIA
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales performance is lifted by on-trade shutdown
Seasonal sales peak lost to pandemic
Social distancing and financial hardship take their toll on performance
RECOVERY AND OPPORTUNITIES
Long road to recovery for on-trade
Health and wellbeing trend points to non-alcoholic opportunity
Rising sophistication could help cider/perry challenge wine
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020 Table 62 Sales of Cider/Perry: Total Value 2015-2020 Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN LITHUANIA
KEY DATA FINDINGS
2020 IMPACT
Health crisis sets back a slowly improving RTDs category
Low prices of RTDs appeal more amid financial fallout of COVID-19
Wine-based RTDs see the bigger sales improvement
RECOVERY AND OPPORTUNITIES
Innovation key to slowing decline in RTDs
RTDs has blend trend in its favour
Wine-based RTDs poised to outperform spirit-based RTDs
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020 Table 77 Sales of RTDs by Category: Total Value 2015-2020 Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025