Product Code: CHKR
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adult acetaminophen is dynamic, but shortages are evident
OTC analgesics takes share from Rx products
Players in topical analgesics expand marketing to focus on more usage occasions
PROSPECTS AND OPPORTUNITIES
Topical analgesics/anaesthetic set to drive growth
Some return to Rx products will not prevent growth
Marketing and packaging changes to highlight post-vaccine efficacy
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fewer visits to doctors and fear of infection maintain growth despite fewer illnesses
Domestic players launch new formats to compete
Lotte sees a share decline and Whituben changes ownership
PROSPECTS AND OPPORTUNITIES
Cough remedies and medicated confectionery set to see dynamic growth
Return to prescription medication will hamper growth
Worsening environmental conditions to drive growth in allergy-related products
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laxatives and antacids see growth due to unhealthier eating habits and less exercise
Lack of travel and school closures negatively impact individual categories
Domestic brands dominate, but international brands gain share
PROSPECTS AND OPPORTUNITIES
Demand for laxatives set to continue to rise
Herbal digestive enzymes set to gain share
Indigestion and heartburn remedies set to perform well, except paediatric products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall decline due both to COVID-19 and competition from outside the category
Growth in hair loss treatments hampered by competition from hair care
Topical germicidals/ antiseptics dominated by two strong players
PROSPECTS AND OPPORTUNITIES
Stronger competition from beauty and personal care set to hamper growth
Multipurpose products set to see the best performances
Lack of competition will stifle growth, but opportunities for private label
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline related to lack of trust rather than COVID-19
Quit smoking campaigns have some effect, but consumers turn to alternatives
Stable shares for the leading two players
PROSPECTS AND OPPORTUNITIES
Continued decline as consumers are concerned about addiction and side-effects
New formats to try and attract consumers
Alternative methods of quitting and smoking will hamper growth
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth is maintained due to the stress and anxiety caused by COVID-19
Competition from products within and outside consumer health hampers growth
Domestic player leads, but the share of "others" grows
PROSPECTS AND OPPORTUNITIES
Solid growth, as consumers understand the importance of good sleep
Challenge from more natural and Rx solutions
Herbal products will continue to lead, but standard products set to gain traction
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2016-2021
Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Standard eye care sees marginal recovery, but is hampered by time spent indoors
Allergy eye care remains small as most people use Rx products
Eye care is dominated by imports
PROSPECTS AND OPPORTUNITIES
Growth set to accelerate as COVID-19 passes and pollution worsens
Individual packaging will appeal to consumers with greater hygiene
Entry of new brands likely to contribute to growth
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2016-2021
Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mask-wearing maintains growth despite fewer injuries from outdoor activities
Players interested in the high growth category of gauze, tape and other wound care
Traditional brands lose popularity in sticking plasters/adhesive bandages
PROSPECTS AND OPPORTUNITIES
Solid growth as outdoor activities return, and mask-wearing continues
Gauze, tape and other wound care will continue to drive sales and growth
Wide distribution will continue to drive growth in wound care
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2016-2021
Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Wound Care: % Value 2017-2021
Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers' search for immunity maintains high growth
Single vitamins drives growth, with vitamin C's immune benefits remaining important
The importance of direct sellers declines as share of smaller players rises
PROSPECTS AND OPPORTUNITIES
Solid growth set to continue as health and wellbeing are increasing concerns
Rising distribution via e-commerce as consumers seek more options
Different formats to drive growth, although challenge from injectable vitamins
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2016-2021
Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Vitamins: % Value 2017-2021
Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers take a preventative approach, driving sales of probiotic supplements
Protein supplements performs well, encouraging new launches
Korea Ginseng maintains its lead despite loss of duty free sales
PROSPECTS AND OPPORTUNITIES
Solid but slowing growth moving forward
New brands, and potentially new products
Opportunities for private label, but Korea Ginseng Corp will not be challenged
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2016-2021
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Solid growth maintained despite poorer performances for quick-fix categories
Meal replacement drives growth as these products are not only purchased by dieters
Direct selling players perform well thanks to active marketing
PROSPECTS AND OPPORTUNITIES
Continued growth for meal replacement, although slimming teas will decline
Expanding the consumer group for supplement nutrition drinks to maintain growth
Non-store retailing set to continue to grow
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dynamic growth continues as consumers aim to achieve a good body shape
Protein/energy bars drives growth for convenience and taste reasons
International players lead due to concern over quality of local products
PROSPECTS AND OPPORTUNITIES
Strongest growth for the most convenient sports nutrition formats
Competition from protein products outside of sports nutrition
Environmental awareness to drive rising demand for plant-based products
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2016-2021
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tonics and cough, cold and allergy remedies negatively affected by COVID-19
COVID-19 anxiety and stress maintain growth in sleep aids and digestive remedies
Ginseng's ability to boost the immune system increases sales of relevant players
PROSPECTS AND OPPORTUNITIES
Belief in Traditional Chinese Medicine will support sales of herbal/traditional options
Tonics set to rebound, but cough, cold and allergy remedies likely to struggle
Immune support will continue to drive growth in dietary supplements
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric vitamins and dietary supplements continues to see solid growth
Less social contact hampers growth in some OTC categories
Loss of duty free sales leads Korea Ginseng Corp to see a share decline
PROSPECTS AND OPPORTUNITIES
Growth set to continue as parents are willing to spend on their children
Growth for paediatric vitamins and dietary supplements due to preventative health
OTC categories will take time to rebound due to new consumer habits
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
