Product Code: CTBV
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Lockdown, economic uncertainty, and social distancing lead to a dramatic decline for mass beauty and personal care
Stockpiling benefits product areas related to hygiene and prevention of transmission
E-commerce is the focus of both retailers and players in 2020
RECOVERY AND OPPORTUNITIES
Somewhat slow recovery as the economy continues to impact purchasing powers
Innovations focus on consequences of the pandemic such as hygiene awareness and mask awareness
E-commerce continues to gather pace and become more sophisticated
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty results in plummeting demand for premium beauty and personal care
Farmacorp benefits from its omnichannel development
E-commerce players offer intense promotional activities such as specific day sales
RECOVERY AND OPPORTUNITIES
Full recovery will largely depend on the recovery of the economy in Bolivia
E-commerce offers premium brands at discounted prices thus driving growth
Beauty specialist retailers launch new premium brands to raise awareness
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Lockdown and ongoing safety concerns limit the demand of products such as sun care
Cash-strapped consumers prefer larger packaging sizes in a bid to save money
Importadora Logmark Esapro continues to lead with Johnson's Baby
RECOVERY AND OPPORTUNITIES
Resumption of schooling boosts the recovery process for baby and child-specific products
Demand for baby wipes drops as the pandemic comes to an end
Liquid soaps and hand sanitisers likely to be mandatory within schools
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
BATH AND SHOWER IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Liquid soap increases in demand thanks to its antibacterial properties and lower-price point
Leading players position bar soap brands as antibacterial to boost sales amidst the pandemic
Daily use of hand sanitisers leads the product area to see the most dynamic growth in 2020
RECOVERY AND OPPORTUNITIES
Demand slows as stabilisation occurs post pandemic
Hand sanitisers continue to be a part of everyday life in Bolivia
Bar soap witnesses per-capita consumption decline from 2021 onwards
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2015-2020
Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 36 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
COLOUR COSMETICS IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Mask-wearing leads to stronger emphasis on eye make-up in 2020
Expansion of e-commerce amongst both retailers and players
Premium colour cosmetics launched despite financial difficulties generated by the pandemic
RECOVERY AND OPPORTUNITIES
Slowed recover for colour cosmetics over the forecast period
Promotions and discounts continue to be reliable marketing techniques
More players expected to develop partnerships with online platforms
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
DEODORANTS IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Lockdown leads to less demand for deodorants in 2020
Cash-strapped consumers favour lower-priced roll-on products
Unilever Andina launched new Axe product during Carnival prior to the pandemic
RECOVERY AND OPPORTUNITIES
Economic uncertainty boosts demand for private label
New product launches focus on fragrance to attract consumers
Players introduce promotional activities to move stock in 2021
CATEGORY DATA
Table 47 Sales of Deodorants by Category: Value 2015-2020
Table 48 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 49 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 50 NBO Company Shares of Deodorants: % Value 2016-2020
Table 51 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 52 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
DEPILATORIES IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Lockdown leads to declining demand as consumers abandon hair removal regimes
Less drastic current value decline due to the closure of salons and beauty parlours
New product launches from both large and small players
RECOVERY AND OPPORTUNITIES
Slowed growth as regulations continue to limit socialising
Reopening of salons causes a potential threat to growth over the forecast period
Women's razors and blades remains largest product area despite lack of innovation
CATEGORY DATA
Table 55 Sales of Depilatories by Category: Value 2015-2020
Table 56 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Depilatories: % Value 2016-2020
Table 58 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 59 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
HAIR CARE IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Cash-strapped consumers downgrade to lower-priced brands amidst the pandemic
Salon closures detriment salon professional hair care whilst largely benefiting colourants
Unilever Andina continue to lead hair care in 2020
RECOVERY AND OPPORTUNITIES
Immediate rebound as consumers return to pre pandemic routines such as work and school
Consumers remain high price-sensitive over the forecast period
Consumption of shampoo increases in line with consumers returning to work and school
CATEGORY DATA
Table 61 Sales of Hair Care by Category: Value 2015-2020
Table 62 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 64 NBO Company Shares of Hair Care: % Value 2016-2020
Table 65 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 69 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
ORAL CARE IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Most product areas suffer as a result of the pandemic whilst mouthwashes benefit from claiming to prevent contagion
Replacement cycles of toothbrushes extend as cash-strapped consumers economise during the pandemic
Colgate-Palmolive Bolivia continues to lead oral care in 2020
RECOVERY AND OPPORTUNITIES
Oral care rebounds from as soon as 2021 as restrictions ease and Bolivians return to pre pandemic routines
Traditional toothpaste rises in demand due to affordability
Ongoing contamination concerns benefits mouthwashes
CATEGORY DATA
Table 72 Sales of Oral Care by Category: Value 2015-2020
Table 73 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 74 Sales of Toothbrushes by Category: Value 2015-2020
Table 75 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 76 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 77 NBO Company Shares of Oral Care: % Value 2016-2020
Table 78 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 79 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 80 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 81 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 82 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
SKIN CARE IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
General purpose body care sees the most dynamic performance as consumers practice self-care during lockdown
During lockdown, consumers search for new facial care products
E-commerce plays a huge part within skin care in 2020
RECOVERY AND OPPORTUNITIES
Sales boost as consumers spend more time away-from-home in 2021
Direct selling remains leading channel of skin care over the forecast period
New product launches witnessed within mass skin care
CATEGORY DATA
Table 83 Sales of Skin Care by Category: Value 2015-2020
Table 84 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 85 NBO Company Shares of Skin Care: % Value 2016-2020
Table 86 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 87 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 88 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
SUN CARE IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Declining demand as consumers spend less time indoors throughout 2020
Premium sun care brands focus on expansion despite the pandemic
Beiersdorf Bolivia maintains lead throughout 2020
RECOVERY AND OPPORTUNITIES
Sun care rebounds as soon as restrictions on socialising ease in 2021
Overall positive predictions over the forecast period
Premium products continue to increase however many consumers prefer basic sun care
CATEGORY DATA
Table 89 Sales of Sun Care by Category: Value 2015-2020
Table 90 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 91 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 92 NBO Company Shares of Sun Care: % Value 2016-2020
Table 93 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 94 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 95 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 96 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
FRAGRANCES IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Fragrances devastated by the pandemic due to unessential disposition
Vanishing disposable incomes prove detrimental for premium fragrances in 2020
Ongoing regulations prove a threat to direct selling
RECOVERY AND OPPORTUNITIES
Premium fragrances performs better than mass despite the dwindling economy as consumers favour quality
Direct selling continues to be an important channel for fragrances
Premium fragrances via e-commerce continue to attract high-income consumers
CATEGORY DATA
Table 97 Sales of Fragrances by Category: Value 2015-2020
Table 98 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 99 NBO Company Shares of Fragrances: % Value 2016-2020
Table 100 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 101 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 102 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 103 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 104 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
MEN'S GROOMING IN BOLIVIA
KEY DATA FINDINGS
2020 IMPACT
Shampoo demand declines as men favour more essential products
Lockdown and ongoing restrictions limit demand for men's shaving products
Beiersdorf Bolivia introduces Nivea body cream in a pocket format
RECOVERY AND OPPORTUNITIES
Slowed recovery for men's grooming as consumers favour more essential products
New product developments expected in the mass segment
Direct selling work force increases as consumers look for new job opportunities
CATEGORY DATA
Table 105 Sales of Men's Grooming by Category: Value 2015-2020
Table 106 Sales of Men's Grooming by Category: % Value Growth 2015-2020
Table 107 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 108 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 109 NBO Company Shares of Men's Grooming: % Value 2016-2020
Table 110 LBN Brand Shares of Men's Grooming: % Value 2017-2020
Table 111 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 112 Forecast Sales of Men's Grooming by Category: Value 2020-2025
Table 113 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025
