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Total alcoholic drinks volume suffered a double-digit percentage decline in 2020. The growth in home consumption could not compensate for the total collapse in on-trade sales of alcoholic drinks. For many months from March till the end of the year various lockdown measures were in place affecting the on-trade the severity of which varied throughout the year. On-trade establishments were either closed completely or there were severe limits on number of guests allowed (a maximum of 30 guests indoo...
Euromonitor International's Alcoholic Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Contraction in overall volume sales of beer due to decimation in the on-trade for which the off-trade is unable to compensate
Despite slowdown, lager volume sales maintain modest positive growth via the off-trade
Ale and non/low alcohol beer experience strong growth in the off-trade in 2020
RECOVERY AND OPPORTUNITIES
After a strong resurgence of the on-trade as society reopens in 2021 and 2022, sales are likely to slow thereafter
Trend towards dark beer and non/low alcohol beer as consumers become more adventurous and as producers seek to optimise their profit margins
New launches in non alcoholic beer and significant innovation bode well for future category sales
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 Sales of Beer by Craft vs Standard 2015-2020 Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Despite positive growth for the off-trade, the channel is unable to compensate for decimation in on-trade sales of wine in 2020
Varied performance of wine via the off-trade with fortified wine and vermouth maintaining a downward trend while sparkling wine benefits from small home-based celebrations
Strong growth of still white wine and still rose wine via the off-trade, while consumers develop a preference for better quality wines
RECOVERY AND OPPORTUNITIES
Slow recovery for the on-trade in 2021 due to ongoing social distancing measures while the off-trade slowly returns to pre-pandemic growth rates
Retailers prepare for economic downturn in the wake of the pandemic rationalising and reducing their wine offerings
Sparkling wine and still rose wine remain a hit while fortified wine and vermouth continues to wane
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020 Table 36 Sales of Wine by Category: Total Value 2015-2020 Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Strong contraction for spirits sales due to the closure of the on-trade and limited operations for those able to open
Double-digit off-trade volume growth for spirits as consumers switch channels and enjoy spirits in their homes
Significant growth for non alcoholic spirits in 2020 though category remains niche and growth is from a low base
RECOVERY AND OPPORTUNITIES
Strong rebound for the on-trade in 2021/2022 with growth reverting to pre-pandemic levels while the off-trade falls away, only returning to positive growth in 2022
Less than full recovery for some categories such as Dutch gin due to category maturity and longer-term change in consumer habits since lockdown
Strong growth potential for non alcoholic spirits though work needed on honing consumer perception
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2015-2020 Table 67 Sales of Spirits by Category: Total Value 2015-2020 Table 68 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 69 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 75 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 77 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 78 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 80 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 81 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 82 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 83 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 84 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
COVID-19 decimates the on-trade and slows sales of cider/perry in the off-trade in 2020
Heineken retains the lead and increases its volume share
Cider/perry benefits from the timing of lockdown and the loosening of restrictions given the seasonality of this product
RECOVERY AND OPPORTUNITIES
Recovery of the on-trade helps cider/perry make up some lost ground though retailers and the on-trade rationalise their product ranges
Heineken turns its attention to more lucrative categories including hard seltzers in RTDs
Growing competition from RTDs and non alcoholic drinks as consumers enticed to give them a try, eschewing cider/perry
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2015-2020 Table 88 Sales of Cider/Perry: Total Value 2015-2020 Table 89 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 90 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 98 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 99 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Growth in the off-trade while the on-trade contracts steeply in 2020
Decline in popularity of wine-based RTDs as consumers seek alternatives
Hard seltzers make breakthrough in RTDs in 2020 with new launches
RECOVERY AND OPPORTUNITIES
Positive outlook for RTDs especially for spirit-based RTDs
Like Koninklijke Grolsch NV, Heineken attracted by the lure of hard seltzers
Negative outlook for wine-based RTDs unless industry players engage in some reinvention
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2015-2020 Table 103 Sales of RTDs by Category: Total Value 2015-2020 Table 104 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 105 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 110 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 111 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 112 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 113 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 114 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025