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Off-trade sales of alcoholic drinks posted a marginal decline in volume terms and a considerable slowdown in value growth in 2020, mainly because of beer sales dropping and average unit prices decreasing in both beer and whiskies due to promotions. Indeed, the relatively stable sales performance for the year as a whole was contributed to by increased promotional activity from market leaders. However, it was also aided by a significant decline in illegal trade in spirits, mainly vodka, thanks to...
Euromonitor International's Alcoholic Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN UKRAINE
KEY DATA FINDINGS
2020 IMPACT
Pandemic causes consumers to revert to simpler tastes in beer
Small breweries struggling the most to stay afloat
Novi launches craft beer
RECOVERY AND OPPORTUNITIES
Competition to intensify following economic downturn
Premiumisation trend will not be quick to recover
A new direction for craft offerings could now be taken
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 Sales of Beer by Craft vs Standard 2015-2020 Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN UKRAINE
KEY DATA FINDINGS
2020 IMPACT
Demand for non-alcoholic wines boosted by pandemic
Wine education improving thanks to producer efforts
Sparkling wine category fizzing with activity
RECOVERY AND OPPORTUNITIES
Foreign wines now expected to proliferate in Ukraine
Sales poised for swift recovery from on-trade closures
Lower prices and improving image could boost domestic wine
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020 Table 36 Sales of Wine by Category: Total Value 2015-2020 Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN UKRAINE
KEY DATA FINDINGS
2020 IMPACT
Retail sales strengthened by shutdown of on-trade
Financial straits from lockdown not influencing choice of spirits
Overall sales led by Bayadera company
RECOVERY AND OPPORTUNITIES
Consumption levels set to remain robust
Nemiroff is well set for consolidation
Liberalisation of market has key role to play in recovery
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020CATEGORY DATA
Table 96 Sales of Spirits by Category: Total Volume 2015-2020 Table 97 Sales of Spirits by Category: Total Value 2015-2020 Table 98 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 99 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 100 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 101 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 102 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 103 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 104 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 105 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 106 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 107 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 108 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 109 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 110 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 111 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 112 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 113 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 114 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN UKRAINE
KEY DATA FINDINGS
2020 IMPACT
Players remain active in NPD
Dynamic on-trade growth abruptly halted by pandemic
Carlsberg is head and shoulders above the rest in cider/perry
RECOVERY AND OPPORTUNITIES
Innovation based on craft trends will be the key strategy
Social media a fruitful channel for reaching key audience
Larger players may purchase smaller craft-style brewers
CATEGORY DATA
Table 66 Sales of Cider/Perry: Total Volume 2015-2020 Table 67 Sales of Cider/Perry: Total Value 2015-2020 Table 68 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 69 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 72 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 73 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 74 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 75 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 76 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 77 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 78 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 79 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 80 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN UKRAINE
KEY DATA FINDINGS
2020 IMPACT
Double-whammy as both on- and off-trade sales dip during lockdown
Social media being harnessed to promote RTD brands
Novi has that Friday feeling
RECOVERY AND OPPORTUNITIES
Strengthening competition to limit growth of RTDs
Bounce-back for retail unlikely to begin before 2022
Maintaining affordability and interest among younger consumers key to recovery
CATEGORY DATA
Table 81 Sales of RTDs by Category: Total Volume 2015-2020 Table 82 Sales of RTDs by Category: Total Value 2015-2020 Table 83 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 84 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 89 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 90 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 91 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 92 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 93 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025