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In response to COVID-19, Azerbaijan has taken a range of strict measures to help prevent it spreading with these having a particularly strong negative impact on on-trade volume sales. To control the spread of the COVID-19 virus, a curfew was introduced in March 2020 with consumers required to gain permission to leave their homes. This coupled with the closure of the country's borders and the imposition of limitations on the opening of on-trade establishments has a put a huge dent in foodservice...
Euromonitor International's Alcoholic Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Lockdown encourages more consumers to drink beer as a means to relax
On-trade sales devastated due to forced closures and restricted opening hours
Carlsberg Azerbaijan LL increases volume share whilst Azeri Brewery declines
RECOVERY AND OPPORTUNITIES
Volume decline expected as artificially boosted growth stabilises
Excise tax on beer set to increase over the forecast period
The on-trade is expected to take longer to recover
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 17 Number of Breweries 2016-2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Ban on large gatherings and celebrations limits the demand for wine
Younger generations seek out a new taste experience
Ganja-Sharab Wine Factory JSC leads wine in 2020
RECOVERY AND OPPORTUNITIES
Swift recovery for wine in line with restrictions easing in 2021
Ongoing economic concerns pose a threat to the development of premium wines
Decreasing exports boost wine consumption in Azerbaijan
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020 Table 34 Sales of Wine by Category: Total Value 2015-2020 Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Consumers migrate from the on-trade to the off-trade, however, the latter will still see volume decline
Excise increases lead consumers to migrate from vodka to brandy
Az-Granata maintains lead in spirits in 2020
RECOVERY AND OPPORTUNITIES
Brandy and vodka continue to influence spirits overall
Changing lifestyle preferences lead to volume decline
Imported spirits' recovery largely depends on the on-trade and tourism industries
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2015-2020 Table 46 Sales of Spirits by Category: Total Value 2015-2020 Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Already niche cider/perry suffers due to the COVID-19 pandemic
Consumers prefer beer and wine to cider/perry due to lower costs
Cider/perry remains absent from the on-trade in 2020
RECOVERY AND OPPORTUNITIES
Cider/perry to remain a niche over the forecast period
Local production of cider/perry offers a glimmer of hope
Availability of perry/cider supported by the development of the modern trade
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2015-2020 Table 61 Sales of Cider/Perry: Total Value 2015-2020 Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
RTDs remains a niche product area in 2020
The off-trade only slightly impacted by the COVID-19 crisis due to lower base
International brands continued to dominate RTDs in Azerbaijan
RECOVERY AND OPPORTUNITIES
Further volume decline, however, not related to the aftermath of the COVID-19 pandemic
Further excise tax limits RTDs' development in 2021 and beyond
Recovery of the tourism industry should boost on-trade sales
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2015-2020 Table 76 Sales of RTDs by Category: Total Value 2015-2020 Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025