No products
More info
The outbreak of COVID-19 in Mexico led to a total volume decline of 7% in 2020, compared to total volume growth of 3% in 2019. On-trade sales were the most negatively impacted, recording a double-digit decline due to the closure of all horeca outlets, including pubs, bars, restaurants and cafes. In addition, once bars, restaurants and clubs were allowed to open, many consumers continued to stay at home and limit their time in public, continuing to stifle sales and growth for the on-trade through...
Euromonitor International's Alcoholic Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 3 Research SourcesBEER IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Volume sales decline, however, home consumption rises during 2020
Closures in the on-trade and ongoing restrictions lead to a decline in total volume sales
Non/low alcohol beer records positive growth, as new products enter the landscape
RECOVERY AND OPPORTUNITIES
Opening of the on-trade boosts recovery, as e-commerce gains share
Health-conscious consumers drive sales for non/low alcohol and low-calorie beer
Ongoing growth is driven by premium brands and independent brewers
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2020 Table 17 Number of Breweries 2015-2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 Sales of Beer by Craft vs Standard 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Lockdown periods and ongoing restrictions lead to a decline in volume sales for wine
Home seclusions and the scarcity of beers boosts volume sales of wine
Players increase their presence online, boosting e-commerce sales during 2020
RECOVERY AND OPPORTUNITIES
Recovery begins in 2021, as venues open and consumers socialise once more
Affordability aids sales over the forecast period as price sensitivity remains
Wine culture strengthens; however, beer remains a potential threat
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 58 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 59 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Stifled retail growth, as closures lead to declines for the on-trade
Aguardiente/aguardiente records growth due to a lack of on-trade presence
Casa Cuervo leads during 2020, with a diverse portfolio as competition strengthens
RECOVERY AND OPPORTUNITIES
Retail sales take a dip as consumers migrate to cheaper options
Craft spirits gain importance as whisky players invest in marketing and distribution
Marketing strategies adjust to become more efficient in the face of taxes
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2020CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2015-2020 Table 63 Sales of Spirits by Category: Total Value 2015-2020 Table 64 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 65 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 71 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 73 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 74 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 76 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 77 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 78 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 79 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 80 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Migration from sparkling wine aids retail growth, as on-trade sales decline
Cider/perry fails to break its seasonal boundaries, stifling retail growth in 2020
Cider faces challenges from more dynamic alcoholic drinks
RECOVERY AND OPPORTUNITIES
A return to socialising boosts growth, however, lack of innovation impacts sales
The perception of cider being consumed at Christmas and New Year stifles sales
Other players follow Strongbow to offer various size formats
CATEGORY DATA
Table 83 Sales of Cider/Perry: Total Volume 2015-2020 Table 84 Sales of Cider/Perry: Total Value 2015-2020 Table 85 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 86 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 94 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 95 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Retail sales benefit from home seclusion, as on-trade records a double-digit decline
Wine-based RTDs record a total volume decline, due to weaker retail growth
New Mix continues to lead as new brands enter the landscape
RECOVERY AND OPPORTUNITIES
Recovery benefits from a return to socialising, while RTDs offers affordable options
Hard seltzer players change the perception of RTDs, encouraging sales
Craft beer emergence in Mexico to challenge RTD sales
CATEGORY DATA
Table 98 Sales of RTDs by Category: Total Volume 2015-2020 Table 99 Sales of RTDs by Category: Total Value 2015-2020 Table 100 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 101 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 106 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 107 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 108 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 109 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 110 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025