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Due to the outbreak of COVID-19 in 2020, alcoholic drinks recorded a double-digit total volume decline, with a significant decline seen in the on-trade. Lockdown periods in the country required restaurants, bars and similar venues to close their doors, leading to a substantial decline in sales. When venues were open, ongoing restrictions such as social distancing partnered with consumers concerns of socialising in public to dampen volume on-trade growth for the rest of 2020. For smaller venues,...
Euromonitor International's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 coholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 coholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN PERU
KEY DATA FINDINGS
2020 IMPACT
Lockdown periods and ongoing restrictions lead to a total volume decline in 2020
Price sensitivity impacts retail sales, as off-trade volume growth declines
Union de Cervecerias Peruanas Backus y Johnston leads the landscape, as single servings rise in popularity
RECOVERY AND OPPORTUNITIES
On-trade growth recovers from 2022, boosted by the return of socialising
E-commerce is set to develop, with players and brands investing in the online platform
Premiumisation boosts growth, driving by craft offerings and imported beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 Sales of Beer by Craft vs Standard 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN PERU
KEY DATA FINDINGS
2020 IMPACT
Positive off-trade growth boosts overall volume growth for 2020
Red wine sells as consumers associate the product with having health benefits
Santiago Queirolo maintains its leadership as Old Vineyard launches canned wine
RECOVERY AND OPPORTUNITIES
The on-trade benefits from the return to socialising, boosting sales of sparkling wine
Challenges for the off-trade as price sensitivity impacts sales
Domestic wineries aim to develop local wine culture, to boot sales
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 58 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 59 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN PERU
KEY DATA FINDINGS
2020 IMPACT
On-trade and off-trade sales fall, as socialising at home and in public declines
Declines are seen in drinks associated with socialising and cocktails
Cartavio Rum Co leads the competitive landscape as premium offerings take a back seat
RECOVERY AND OPPORTUNITIES
The on-trade recovers from 2022 as price sensitivity continues to impact sales
The popularity of gin will continue to increase, offering opportunities for smaller players
Pisco continues to be promoted over the forecast period, driving growth
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2015-2020 Table 63 Sales of Spirits by Category: Total Value 2015-2020 Table 64 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 65 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 71 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 73 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 74 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 76 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 77 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 78 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 79 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 80 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN PERU
2020 IMPACT
RTDS IN PERU
KEY DATA FINDINGS
2020 IMPACT
The cancellation of outdoor activities leads to a decline for the off-trade, while retail sales rise
The canned format offered by RTDs leads to positive sales in the off-trade
Diageo Peru loses its first-place position as Cartavio Rum Co SAC takes the lead of the landscape
RECOVERY AND OPPORTUNITIES
Positive recovery for RTDs as the landscape records strong volume growth
Flavour innovation and growing availability boost growth across the forecast period
Consumers aged 18-25-years-old drive off-trade growth for spirit-based RTDs
CATEGORY DATA
Table 83 Sales of RTDs by Category: Total Volume 2015-2020 Table 84 Sales of RTDs by Category: Total Value 2015-2020 Table 85 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 86 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 91 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 92 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 93 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 94 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 95 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025