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Although the overall performance of alcoholic drinks in Tunisia was negatively affected by the Coronavirus (COVID-19) pandemic, total volume declines in 2020 were mild in comparison to many other developed nations. Off-trade sales have always been significantly higher than in the on-trade in Tunisia and retail volumes witnessed only a moderate decline during the crisis as many Tunisians continued to consumer beer, by far the most popular alcoholic drink in the country, at home.
Euromonitor International's Alcoholic Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
The COVID-19 pandemic negatively affects sales of beer in 2020
Beer is relatively resilient during the pandemic
Religious beliefs also impact on-trade consumption during the pandemic
RECOVERY AND OPPORTUNITIES
Moderate growth for beer going forward
Beer set to remain by far the most popular alcoholic drink
A return to growth despite the economic impacts of the pandemic
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
On-trade sales continue to decline during the pandemic
Growth despite ongoing price increases
Restrictions on celebratory occasions also limit on-trade performance
RECOVERY AND OPPORTUNITIES
Moderate growth for wine going forward
A boost for champagne after the crisis
Popular brands offer similar pricing
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020 Table 34 Sales of Wine by Category: Total Value 2015-2020 Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
Lower on-trade consumption drives down overall growth of spirits during the pandemic in 2020
Players go digital to improve communication with their customers
High reliance on imports
RECOVERY AND OPPORTUNITIES
Modest growth for spirits going forward
Growth to be driven by retail
Global brands to retain the lead
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2015-2020 Table 46 Sales of Spirits by Category: Total Value 2015-2020 Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN TUNISIA
2020 IMPACT
RTDS IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
On-trade declines drag down total volume sales of RTDs in 2020
Ongoing development of retail channels in Tunisia benefits off-trade sales
Magro dominates sales in 2020
RECOVERY AND OPPORTUNITIES
Modest growth for RTDs going forward
Imports set to continue to drive RTDs over the forecast period
Slow recovery in on-trade sales to drive down overall growth going forward
CATEGORY DATA
Table 60 Sales of RTDs by Category: Total Volume 2016-2020 Table 61 Sales of RTDs by Category: Total Value 2016-2020 Table 62 Sales of RTDs by Category: % Total Volume Growth 2016-2020 Table 63 Sales of RTDs by Category: % Total Value Growth 2016-2020 Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2020 Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2016-2020 Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2020 Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2020 Table 68 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 69 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 70 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 71 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 72 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025