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After seeing strong growth for most of the review period, alcoholic drinks recorded a double-digit decline in total volume terms in Vietnam in 2020. There were two main reasons for the fall in sales - new legislation and COVID-19, both of which mostly negatively affected on-trade sales. A new law came into force in January 2020 which toughened the restrictions on drinking and driving, implementing a zero tolerance approach. From this date, people in Vietnam were no longer allowed to drive with a...
Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 3 Research SourcesBEER IN VIETNAM
KEY DATA FINDINGS
2020 IMPACT
Law aiming to improve road safety cuts consumption on-trade
COVID-19 also contributes to decline, both on-trade and off-trade
Lower sales lead to new launches and changes in off-trade distribution
RECOVERY AND OPPORTUNITIES
Return to growth set to be slow but steady
Beer will remain a popular drink and the competition is set to rise
The country's low median age will contribute to growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2020CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2015-2020 Table 18 Sales of Beer by Category: Total Value 2015-2020 Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 25 Sales of Beer by Craft vs Standard 2015-2020 Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN VIETNAM
KEY DATA FINDINGS
2020 IMPACT
New drink driving law and COVID-19 contribute to decline
Local non-grape wine remains popular due to its low price
Thang Long Liquor maintains its lead, whilst Ladofoods regains some share
RECOVERY AND OPPORTUNITIES
Return to growth will be stronger with economic recovery and return of tourists
Champagne set to perform well on-trade as postposed celebrations take place
Fragmentation set to continue, although local players could perform well
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020 Table 34 Sales of Wine by Category: Total Value 2015-2020 Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 48 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 49 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 54 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 55 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 56 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 57 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN VIETNAM
KEY DATA FINDINGS
2020 IMPACT
COVID-19 and a new law on drink driving hit sales
Local white spirits benefit from being cheap, but see further challenges to growth
Players in local white spirits perform best in volume terms
RECOVERY AND OPPORTUNITIES
Slow return to growth as the impact of COVID-19 and new law ease
Soju set to hamper growth in other categories, including local white spirits
Fragmentation set to continue, but Hanoi Liquor set to maintain its lead
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2020CATEGORY DATA
Table 61 Sales of Spirits by Category: Total Volume 2015-2020 Table 62 Sales of Spirits by Category: Total Value 2015-2020 Table 63 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 64 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 70 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 72 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 73 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 75 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 76 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 77 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 78 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 79 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN VIETNAM
KEY DATA FINDINGS
2020 IMPACT
Despite challenges to growth, the novelty of cider/perry limits decline
The strength of Strongbow also helps limit the fall in sales
Most sales are on-trade to higher-income consumers in cities
RECOVERY AND OPPORTUNITIES
Quicker recovery than other alcoholic drinks categories due to low base
More players likely to enter cider/perry, but Heineken will continue to dominate
Growth of e-commerce set to continue, from a low base
CATEGORY DATA
Table 82 Sales of Cider/Perry: Total Volume 2016-2020 Table 83 Sales of Cider/Perry: Total Value 2016-2020 Table 84 Sales of Cider/Perry: % Total Volume Growth 2016-2020 Table 85 Sales of Cider/Perry: % Total Value Growth 2016-2020 Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2020 Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2020 Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2020 Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2020 Table 90 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 91 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 92 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 93 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN VIETNAM
2020 IMPACT
RECOVERY AND OPPORTUNITIES