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Indonesia's alcoholic drinks industry was severely negatively impacted by the COVID-19 pandemic during 2020 as the official response to the pandemic situation and widespread fears of contagion among the population combined to reduce consumption occasions dramatically. In particular, the Indonesian government's policy of enforcing restrictions on the movement of the population, most notably under the auspices of the PSBB social control measures, and the subsequent shutdown of the entire hospitali...
Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 3 Research SourcesBEER IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Sales of beer decline steeply under pressure from the COVID-19 pandemic
A shift towards e-commerce seen despite legal restrictions on online alcohol sales
New products appear in 2020 despite the impact of the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
The inevitable recovery of beer sales set to be supported by promotional activity
At-home consumption to remain popular as the impact of COVID-19 lingers
Innovation and new launches inspected to be employed as tools to spur demand
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2020 Table 17 Number of Breweries 2014-2020CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 Sales of Beer by Craft vs Standard 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
The dominant category of fruit and herbal wine is also the best performer in 2020
The bias towards on-trade sales puts pressure on demand for still light grape wine
The slump seen in on-trade demand pushes a wine brands towards e-commerce
RECOVERY AND OPPORTUNITIES
The popularity of home drinking to continue supporting off-trade demand for wine
The return of foreign tourists to Indonesia's leading resorts to spur wine sales growth
Fruit and herbal wine unlikely to relinquish its primacy in overall sales of wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 61 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 62 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
The general preference for on-trade consumption harms sales of spirits in 2020
Off-trade sales declined substantially due to social nature of spirits consumption
Off-trade sales shift to e-commerce despite online sales existing in a legal grey area
RECOVERY AND OPPORTUNITIES
Sochu/soju slated for a particularly robust recovery during the forecast period
The shift towards at-home consumption to remain in effect during the forecast period
E-commerce to become crucial more to spirits distribution despite legal uncertainties
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2020CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2015-2020 Table 66 Sales of Spirits by Category: Total Value 2015-2020 Table 67 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 68 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 74 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 76 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 77 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 79 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 80 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 81 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 82 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 83 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Low overall demand and limited consumer awareness put pressure on total sales
Hospitality industry shutdown due to COVID-19 results in on-trade sales declines
Sales shift towards online channels as consumers turn to e-commerce
RECOVERY AND OPPORTUNITIES
Online ordering and a home delivery to remain important for cider/perry sales
The shift towards off-trade cider/perry consumption expected to continue deepening
Expanding distribution set to result in wider consumer awareness and higher sales
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2015-2020 Table 87 Sales of Cider/Perry: Total Value 2015-2020 Table 88 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 89 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 97 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 98 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
The COVID-19 pandemic puts further pressure on an already struggling category
The limited online presence of RTDs harms sales as consumers shift to e-commerce
Wine-based RTDs registers less severe sales declines than spirit-based RTDs
RECOVERY AND OPPORTUNITIES
E-commerce set to become increasingly important to RTDs sales and marketing
Flagging demand ahead for RTDs as consumers increasingly opt for alternatives
Wine-based RTDs to continue outperforming spirit-based RTDs despite challenges
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2015-2020 Table 102 Sales of RTDs by Category: Total Value 2015-2020 Table 103 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 104 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 109 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 110 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 111 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 112 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 113 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025