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Coronavirus (COVID-19) had a huge impact on alcoholic drinks in Hong Kong, China. On the whole, total volume sales of alcoholic drinks suffered a significant decline in 2020 thanks to the major sales slump in foodservice, in which sales of alcoholic drinks registered a substantial loss thanks to a number of measures to fight the coronavirus imposed by the Hong Kong, China government. In order to comply with the lockdown measures, on-trade outlets such as bars and restaurants were forced to short...
Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Retail is unable to compensate for the massive declines in sales via the on-trade in 2020
Mainstream beer brands hit hardest
Non-alcoholic beer emerges strongly
RECOVERY AND OPPORTUNITIES
A rapid return to growth for beer
Craft and non-alcoholic beer set to support growth
The leading players to retain their strong positions
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020, HKD Table 18 Number of Breweries 2014-2019CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 Sales of Beer by Craft vs Standard 2015-2020 Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Plunging on-trade sales bring down total volume sales during the COVID-19 pandemic
The collapse in on-trade sales leads players to rethink their channel strategies
Strong retail volume growth for sake
RECOVERY AND OPPORTUNITIES
A rapid rebound for wine going forward
Hong Kong, China's strategic role in the international wine trade to remain robust
Sake and other sparkling wine set to thrive going forward
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020 Table 36 Sales of Wine by Category: Total Value 2015-2020 Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 59 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 60 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Most types of spirits suffer consumption declines during the COVID-19 pandemic
Growing appreciation of all things Korean supports sales of shochu/soju
Brandy and Cognac increasingly regarded as old-fashioned
RECOVERY AND OPPORTUNITIES
Good growth for spirits over the forecast period
Whiskies set to remain popular
Rum unlikely to be the next big thing
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020CATEGORY DATA
Table 93 Sales of Spirits by Category: Total Volume 2015-2020 Table 94 Sales of Spirits by Category: Total Value 2015-2020 Table 95 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 96 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 97 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 98 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 99 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 100 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 101 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 102 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 103 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 104 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 105 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 106 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 107 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 108 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 109 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 110 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 111 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Cider/perry is less affected by the restrictions on the on-trade during the COVID-19 pandemic
Flavour sophistication continues to increase
The leading players strengthen their positions during the pandemic
RECOVERY AND OPPORTUNITIES
Modest growth for cider/perry over the forecast period
Cider/perry faces challenges going forward
Competition from other areas
CATEGORY DATA
Table 63 Sales of Cider/Perry: Total Volume 2015-2020 Table 64 Sales of Cider/Perry: Total Value 2015-2020 Table 65 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 66 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 68 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 70 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 74 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 75 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Strong retail volume sales of RTDs mitigate the overall losses during the COVID-19 pandemic in 2020
Fruit-flavoured RTDs continue to grow in popularity
Some smaller brands continue to lose share
RECOVERY AND OPPORTUNITIES
A good recovery for RTDs going forward
Fruit-flavoured RTDs to challenge established brands
Hard seltzer to emerge in Hong Kong, China
CATEGORY DATA
Table 78 Sales of RTDs by Category: Total Volume 2015-2020 Table 79 Sales of RTDs by Category: Total Value 2015-2020 Table 80 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 81 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 86 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 87 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 88 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 89 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 90 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025