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Volume sales of alcoholic drinks saw steep declines in Georgia in 2020, due to the myriad negative impacts from the event of COVID-19. Strong downwards pressure came from the closures of foodservice outlets during times of lockdown, only allowing takeaway and home-delivery services from March to June and again from November onwards. Although retail sales of alcoholic drinks increased during this time, it was not enough to compensate for the losses seen through on-trade channels. A drop in dispos...
Euromonitor International's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN GEORGIA
KEY DATA FINDINGS
2020 IMPACT
Beer sees decline due to lower consumer spending power, whilst domestic economy lager fares the best
Social and travel/tourism restrictions place extra downwards pressure on beer
Lomisi maintains lead, thanks to ongoing success of leading economy Natakhari brand
RECOVERY AND OPPORTUNITIES
Recovery expected in line with a return to pre-pandemic lifestyles and spending power
Return of tourism trade essential for recovery, especially for on-trade channels
E-commerce options expected to become more popular over forecast period
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2015-2020 Table 18 Sales of Beer by Category: Total Value 2015-2020 Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 25 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 26 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 28 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 29 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN GEORGIA
KEY DATA FINDINGS
2020 IMPACT
Historical and traditional challenges facing wine are amplified by the event of COVID-19
Travel/tourism restrictions place extra downwards pressure on wine
Highly-fragmented category with widespread domestic and home-made production
RECOVERY AND OPPORTUNITIES
Strong bounce back expected in 2021, with longer-term recovery linked to recovery of tourist trade
Stability of production costs ensures stability of unit prices
E-commerce options expected to become more popular over forecast period
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2015-2020 Table 33 Sales of Wine by Category: Total Value 2015-2020 Table 34 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 35 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 40 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 41 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN GEORGIA
KEY DATA FINDINGS
2020 IMPACT
Spirits sees declines due to lower consumer spending power as a result of COVID-19, whilst chacha remains the most resilient
Social and travel/tourism restrictions place extra downwards pressure on spirits
Vodka remains by far the largest category, with Nemiroff maintaining lead and Gomi launching hand sanitiser
RECOVERY AND OPPORTUNITIES
2021 bounce back and then recovery expected in line with a return to pre-pandemic lifestyles and spending power
Return of tourism trade essential for recovery - for both on- and off-trade
E-commerce options expected to become more popular over forecast period
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2015-2020 Table 45 Sales of Spirits by Category: Total Value 2015-2020 Table 46 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 47 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 52 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 53 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 55 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 56 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN GEORGIA
PRE-COVID-19 PERFORMANCE
RTDS IN GEORGIA
PRE-COVID-19 PERFORMANCE