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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in the Netherlands.
Euromonitor's Megatrends in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends
Businesses harness Megatrends to renovate, innovate and disrupt
Digital living
HEMA launches "Thank My Farmer" traceability app for coffee
Netherlands lags behind in many areas of tech
Gen Z and Millennials are keen gamers
More than half of consumers actively manage their data settings
Baby Boomers are the most wary of sharing personal data
Consumer reviews are the most trusted source of information
Shift towards online activities will continue post-pandemic
Experience more
New video streaming platform focuses on environmental issues
Most consumers prefer real world experiences
Baby Boomers are the most likely to seek tailored experiences
People more likely to socialise online than in person amid pandemic
Travellers prioritise relaxation and outdoor activities
More Gen Z expect to shift to offline than to online activities
Middle class reset
Nutrilon partners with Tikkie to launch cashback scheme
Private label sought by more than a third of consumers
Baby Boomers most likely to be on the lookout for bargains
Repurposing is on the rise
Younger generations are more willing to buy second-hand
Premiumisation
Routinely sells customised skin care and provides real-time advice
Dutch more likely than global counterparts to want tailored experiences
Millennials are the most willing to spend money to save time
More than half of Gen X extensively research the items they consume
More than a quarter of consumers will pay more for fair trade
Shifting market frontiers
" Supportyourlocals " aims to help local businesses and economy
Dutch less keen than global counterparts to experience new cultures
Many young consumers are eager to work in other countries
Baby Boomers are the most supportive of local businesses
Shopping reinvented
Online supermarket Picnic goes from strength to strength
Apparel and electronics now bought largely online
Social media engagement by Dutch shoppers is relatively low
Gen Zers are the most likely to interact with brands on social media
Sustainable living
Heineken's Sol is brewed with solar power in renewable energy drive
Consumers are motivated to have a positive impact on the planet
Reducing food waste is the top environmental priority
Politics does not play a significant role in purchasing decisions
Recyclable and biodegradable packaging is seen as the most sustainable
Wellness
Fooditive launches pea-based dairy-free drink with upcycled sweetener
Dutch keep fit but lag behind in terms of healthy eating
Milllennials are the most health-conscious cohort
Consumers turn to meditation and massage to help beat stress
Uptake of health tech still relatively low
Health and safety precautions are a priority amid pandemic
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