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The outbreak of Coronavirus (COVID-19) and the measures implemented to stem the spread of the pandemic, especially lockdown/stay-at-home and social distancing rules, smart/remote working and the closure of and later restrictions on foodservice establishments had a major negative impact for on-trade sales of alcoholic drinks in 2020. While there was a shift to retail, resulting in faster off-trade volume growth rates compared with 2019, this was insufficient to offset sharp on-trade declines in a...
Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 1 Research SourcesBEER IN NORTH MACEDONIA
KEY DATA FINDINGS
2020 IMPACT
Shift to off-trade unable to offset steep decline in on-trade sales as foodservice establishments close
Preference to lower-priced lager for economic reasons stems trend for upmarket options
Leading player invests in fight against COVID-19 to remain top-of-mind
RECOVERY AND OPPORTUNITIES
Faster on-trade than off-trade volume growth projected as consumers return to foodservice establishments
Strong growth potential for ale as global craft beer trend piques the interest of young adults
Retailing development offers potential for private label emergence
CATEGORY BACKGROUND
Summary 2 Lager by Price Band 2020 Table 19 Number of Breweries 2015-2020CATEGORY DATA
Table 20 Sales of Beer by Category: Total Volume 2015-2020 Table 21 Sales of Beer by Category: Total Value 2015-2020 Table 22 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 23 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN NORTH MACEDONIA
KEY DATA FINDINGS
2020 IMPACT
On-trade popularity of wine informs steep decline in total volume sales
Social restrictions hamper consumption opportunities for sparkling wine
Some wineries look to reach consumers via e-commerce and home delivery
RECOVERY AND OPPORTUNITIES
Return to pre-pandemic lifestyles set to boost on- and off-trade sales
Premiumisation trend set to resurface as players appeal to affluent consumers with New World wines
Ongoing retail modernisation set to exert pressure on traditional grocery retailers
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020 Table 36 Sales of Wine by Category: Total Value 2015-2020 Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 43 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 44 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 45 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 46 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN NORTH MACEDONIA
KEY DATA FINDINGS
2020 IMPACT
Limited shift to the off-trade channel as consumers move away from spirits or seek alternative avenues
Spirits with an off-trade bias prove more resilient in the face of the pandemic
Tough economic and business climate discourages new product and marketing investments
RECOVERY AND OPPORTUNITIES
On-trade channel expected to regain leadership as consumers return to pre-pandemic spirits consumption
Development of modern retailing expected to cut into the appeal of traditional formats
Shift towards alternatives for health, economic and status reasons undermines growth potential in spirits
CATEGORY DATA
Table 47 Sales of Spirits by Category: Total Volume 2015-2020 Table 48 Sales of Spirits by Category: Total Value 2015-2020 Table 49 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 50 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 55 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 56 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 58 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 59 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2020 IMPACT
Stronger shift to the off-trade channel fosters total volume growth
Cider/perry remains a small category despite expanding retail presence
Producers shy away from new product development and marketing activities during the pandemic
RECOVERY AND OPPORTUNITIES
Return to on-trade channel set to hinder off-trade volume growth
Cider/perry predicted to benefit from young adults' search for more modern alcoholic drinks
Development of local and international brands holds the key to broadening the consumer base
CATEGORY DATA
Table 62 Sales of Cider/Perry: Total Volume 2015-2020 Table 63 Sales of Cider/Perry: Total Value 2015-2020 Table 64 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 65 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 70 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 71 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 72 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 73 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 74 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 75 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 76 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN NORTH MACEDONIA
KEY DATA FINDINGS
2020 IMPACT
Stronger off-trade volume growth unable to offset sharp on-trade decline due to Coronavirus (COVID-19)
Low awareness and the economic fallout of the pandemic militate against investment in new products
High seasonality and weak distribution limit any challenge to Smirnoff Ice's dominance
RECOVERY AND OPPORTUNITIES
Return to busy lifestyles and more room for rebound expected to foster faster on-trade than off-trade volume growth in the short term
Investment required to raise awareness of RTDs in the forecast period
Tough economic environment and category limitations weaken retailers' ability to consider private label
CATEGORY DATA
Table 77 Sales of RTDs by Category: Total Volume 2015-2020 Table 78 Sales of RTDs by Category: Total Value 2015-2020 Table 79 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 80 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 83 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 84 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 85 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 86 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 87 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 88 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 89 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 90 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 91 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025