No products
More info
Alcoholic drinks saw single-digit decline at the total volume sales level in 2020, and this was influenced by strong decline in on-trade volume sales combined with gentle acceleration in the growth of off-trade volume sales. This pattern was seen across all categories of alcoholic drinks in Serbia in 2020. Foodservice closures during the country's lockdown had a significant negative impact on on-trade sales, but this did not sufficiently spill over to increase at-home consumption to prevent the...
Euromonitor International's Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 1 Research SourcesBEER IN SERBIA
KEY DATA FINDINGS
2020 IMPACT
Foodservice closures and reduced purchasing power have a negative impact on beer sales in 2020
Apatinska Pivara reinforces its image as a socially responsible company with donations to help health workers and COVID-19 measures to protect its employees
With COVID-19 halting on-trade distribution, craft brewers turn to e-commerce in 2020
RECOVERY AND OPPORTUNITIES
Recovery of total volume sales expected in 2021 as on-trade establishments reopen
Sales of beer through e-commerce are likely to grow slowly in the forecast period
Private label expected to grow as it gains increasing popularity and trust among cost-conscious consumers
CATEGORY BACKGROUND
Summary 2 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN SERBIA
KEY DATA FINDINGS
2020 IMPACT
Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options
Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales
E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics
RECOVERY AND OPPORTUNITIES
Normalisation of on-trade sales will be gradual due to consumers' reduced purchasing power and hesitancy about returning to bars and restaurants
Greater health awareness and wider distribution will support the leading growth of non-grape wine
Sales expected to continue shifting towards modern grocery retailers due to the ongoing retailing modernisation trend in Serbia
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN SERBIA
KEY DATA FINDINGS
2020 IMPACT
Closures of foodservice establishments have a severe impact on sales of spirits
Increased at-home consumption accelerates growth in off-trade volume sales of spirits
Economic concerns arising from the pandemic cause consumers to trade down to cheaper brands.
RECOVERY AND OPPORTUNITIES
Strong growth rates in 2021 and 2022 will restore total volume sales of spirits to pre-pandemic levels
Mature brandy set to decline further while higher-priced spirits such as tequila will perform best
Players are likely to resume new product developments and marketing activities in the forecast period
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020 Table 47 Sales of Spirits by Category: Total Value 2015-2020 Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN SERBIA
KEY DATA FINDINGS
2020 IMPACT
Steep decline in on-trade volume sales has little impact on overall sales of cider/perry as most sales are off-trade
Increased migration to e-commerce observed in 2020
Dominant Carlsberg and its challenger Coca-Cola maintain promotional activities during the pandemic
RECOVERY AND OPPORTUNITIES
Reopening of foodservice will enable on-trade cider/perry sales to recover in the forecast period
Off-trade volume sales of cider/perry to maintain steady growth as modern retail expands and consumers' awareness increases
New launches and marketing expected to feature more heavily as Coca-Cola challenges Carlsberg
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020 Table 62 Sales of Cider/Perry: Total Value 2015-2020 Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN SERBIA
KEY DATA FINDINGS
2020 IMPACT
On-trade volume sales of RTDs are hit severely by foodservice closures in 2020
The total average unit price of RTDs decreases due to the lowering share of on-trade sales in 2020
Rubin AD launches new product in spirit-based RTDs
RECOVERY AND OPPORTUNITIES
Total volume sales of RTDs expected to bounce back in 2021 with the reopening of foodservice and the increasing availability of the products in retail
New product developments and marketing activities likely to increase
E-commerce set to benefit amid the retailing modernisation trend in Serbia
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020 Table 77 Sales of RTDs by Category: Total Value 2015-2020 Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025