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Total volume sales of alcoholic drinks showed a moderate decline in 2020, mainly due to the impact of COVID-19. However, the performances were vastly different on-trade and off-trade, with consumer behaviour changing significantly regarding the consumption of alcoholic drinks in Uruguay. On-trade sales plummeted, with a double-digit decline due to the lockdown to prevent the spread of the virus, which included the temporary closure of consumer foodservice outlets. Even on reopening, social dista...
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet, with off-trade growth unable to fully compensate
A move to cheaper beer and cheaper alcoholic drinks as incomes are hit
FNC weathers the storm better than most others
RECOVERY AND OPPORTUNITIES
Slow return to the pre-pandemic level of on-trade sales
The return of premiumisation as the crisis eases
Rising health and wellness trend will drive growth of lower-alcohol beer
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales of still light grape wine drive growth
E-commerce sees high growth from a low base due to COVID-19
Players focusing on economy wines perform the best in 2020
RECOVERY AND OPPORTUNITIES
Comparatively rapid return to pre-COVID-19 level of on-trade sales
Polarisation as economy and premium wines both set to perform well
Gradual move to white wine and bag-in-box packaging
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
High share of on-trade sales hits spirits hard
Bitters performs well thanks to Fernet-Branca
Whiskies sees premiumisation which contributes to volume decline
RECOVERY AND OPPORTUNITIES
Recovery expected as the impact of COVID-19 fades
Premiumisation set to continue as more consumers look for quality
Whiskies set to continue to dominate total volume sales
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020 Table 47 Sales of Spirits by Category: Total Value 2015-2020 Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Off-trade growth cannot quite offset on-trade decline
Craft movement in cider/perry continues off-trade
Sublimar maintains its lead but loses share
RECOVERY AND OPPORTUNITIES
Dynamic on-trade rebound in 2022 as more normality is expected post-COVID-19
Attempts to reduce the seasonality of cider/perry
Premiumisation through craft offerings should widen the consumer base on-trade
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020 Table 62 Sales of Cider/Perry: Total Value 2015-2020 Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Sales fall both off-trade and on-trade due to COVID-19 restrictions
Higher-income consumers still value the convenience of RTDs
Diageo Uruguay leads RTDs, but wine-based RTDs dominated by local players
RECOVERY AND OPPORTUNITIES
Recovery to pre-COVID-19 level of sales by 2023
Other RTDs and spirit-based RTDs set to drive growth
Potential move to e-commerce in the forecast period
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020 Table 77 Sales of RTDs by Category: Total Value 2015-2020 Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025