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According to the National Bureau of Statistics, on-trade consumption during the Spring Festival accounted for 15.5% of the total annual on-trade revenue in 2019. The outbreak of COVID-19 during the Spring Festival in China during 2020 therefore had a severe impact on on-trade consumption. According to the China Cuisine Association, around 93% of the on-trade shut down during the pandemic, leaving only 7% of the on-trade offering set meals. In order to minimise their losses, a significant number...
Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Alcoholic Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Alcoholic Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Significant decline recorded due to the pandemic
E-commerce mitigates losses elsewhere during home seclusion
Premiumisation continues to be seen in 2020
RECOVERY AND OPPORTUNITIES
Modest rebound for beer but no full recovery
Craft beer will contribute to the future growth
Premiumisation to continue over the forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2014-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 Sales of Beer by Craft vs Standard 2015-2020 Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Wine records a very steep decline due to the pandemic
China imposes tariffs on Australian wine amid tensions with Canberra
Domestic still light grape wine standard releases
RECOVERY AND OPPORTUNITIES
Sales expected to continue declining
Poor still grape wine performance expected over the forecast period
Champagne will be the best performer over the forecast period
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020 Table 36 Sales of Wine by Category: Total Value 2015-2020 Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 59 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 60 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Double-digit volume decline, with baijiu dragging down the overall performance
Less marked volume decline for international spirits
International spirits heads for cooperation with e-commerce
RECOVERY AND OPPORTUNITIES
Improved performance expected, but spirits will continue declining
Localisation continues in international spirits
Continued premiumisation in baijiu
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2015-2020 Table 64 Sales of Spirits by Category: Total Value 2015-2020 Table 65 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 66 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 72 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 74 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 77 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 78 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 79 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 80 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 81 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Volume growth sees a significant slowdown in cider/perry
Still small cider/perry continues to grow, driven by the young generation
RECOVERY AND OPPORTUNITIES
Cider/perry expected to recover over the forecast period
Low-alcohol levels to drive the growth over the forecast period
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2015-2020 Table 85 Sales of Cider/Perry: Total Value 2015-2020 Table 86 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 87 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 95 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 96 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Dynamic volume growth for RTDs
Rio exploiting cross-category innovation
RECOVERY AND OPPORTUNITIES
Low-alcohol and easy-consumption nature to drive further growth
Still niche rice wine-based RTDs could also offer potential
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2015-2020 Table 100 Sales of RTDs by Category: Total Value 2015-2020 Table 101 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 102 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 107 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 108 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 109 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 110 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 111 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025