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Alcoholic drinks in Bosnia and Herzegovina was severely impacted by COVID-19 in 2020, with volume sales down across all product areas. The on-trade channel suffered a double-digit decline in volume sales. Off-trade benefitted from the disruption to foodservice and registered an increase in volume sales. However, this did not compensate for the dramatic fall in volume sales through on-trade.
Euromonitor International's Alcoholic Drinks in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2020 IMPACT
Overall reduction in volume sales as on-trade take big hit
Major players turn to social responsibility campaigns
Craft beer sees growth despite remaining underdeveloped
RECOVERY AND OPPORTUNITIES
Lower growth than other alcoholic drinks over forecast period
The image of beer as a healthy beverage underpins sales
Demographics could have dampening effect on volume sales
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2020 IMPACT
Wines fares better than other alcoholic drinks
Local wine wins prizes as changes are seen in the distribution landscape
Modern grocery retailers receive added boost from pandemic
RECOVERY AND OPPORTUNITIES
Healthy volume growth over forecast period
Champagne is the most dynamic category of wine as sales rise from a low base
The image of wine as a "healthy" drink continues to support sales
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2020 IMPACT
Increased volume sales through off-trade
Local and regional players have strong foothold
Global players vying for increased value share
RECOVERY AND OPPORTUNITIES
Moderate recovery over forecast period
Cognac continues to register strong growth due to its cachet
Rachiu/rakija emerges from its traditional status to become a modern alcoholic drink
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020 Table 47 Sales of Spirits by Category: Total Value 2015-2020 Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2020 IMPACT
Worst affected alcoholic drink from disruption caused by COVID-19
Somersby remains almost completely dominant in cider/perry
Limited distribution continues to hamper sales, although availability is expanding
RECOVERY AND OPPORTUNITIES
Strongest volume growth over all alcoholic drinks over forecast period
Cider/perry remains an underdeveloped alcoholic drinks category
Growth potential among consumers, but education needed
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020 Table 62 Sales of Cider/Perry: Total Value 2015-2020 Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025RTDS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2020 IMPACT
RTDs severely impacted by disruption to on-trade
No changes in competitive landscape which suffers from a lack of dynamism
Limited marketing activity a reflection of low demand and low sales
RECOVERY AND OPPORTUNITIES
Though volume growth healthy, it is from a very low base
Retail distribution widens due to the spread of modern retailing
Only spirit-based RTDs present
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020 Table 77 Sales of RTDs by Category: Total Value 2015-2020 Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025