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The COVID-19 pandemic has undoubtedly changed the dynamic of beauty and personal care products in Slovenia in 2020. Despite predominantly negative macroeconomic indicators, categories that encompass hygiene and cleanliness, such as bath and shower and oral care, have grown, while purely 'beautifying' categories, such as colour cosmetics and fragrances, have seen a steep decline. The pandemic mandated the closure of establishments such as hair salons, department stores and most non-grocery outlet...
Euromonitor International's Beauty and Personal Care in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMASS BEAUTY AND PERSONAL CARE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Personal cleanliness products benefit from COVID-19 in 2020, whilst beauty products suffer
Mass products remain largely available during lockdown, cushioning the blow to sales
Beiersdorf doo takes the top spot in 2020
RECOVERY AND OPPORTUNITIES
Hygiene concerns will continue to drive sales of essential products
Influence of demographic trends
Value for money and natural ingredients amongst the key attributes for future product development
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025PREMIUM BEAUTY AND PERSONAL CARE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Plummeting consumer confidence impacts sales of premium products in 2020
Companies combat COVID-19 losses
L'Oreal Slovenija doo leads with its globally-recognised portfolio and strong reputation
RECOVERY AND OPPORTUNITIES
Hygiene and cleanliness concerns set to intensify
Affordable luxury items could stimulate sales
Strong media coverage enhances consumer awareness of brands and benefits
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Weak performance in 2020 due to declining birth rates and economic impact of COVID-19
Increased hygiene and cleanliness concerns benefits toddler categories
Beiersdorf doo leads in 2020 with its iconic Nivea Baby brand
RECOVERY AND OPPORTUNITIES
Declining birth rates set to hamper future growth
Wipes will benefit from their multipurpose nature and potential innovation
Private label should continue to perform well
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025BATH AND SHOWER IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Increased hygiene concerns drive sales of hand sanitisers in 2020
Growth in number of drugstores/parapharmacies benefits bath and shower
Colgate-Palmolive Adria doo continues to lead in 2020
RECOVERY AND OPPORTUNITIES
Steady growth as hygiene-consciousness fuels product demand
Natural and convenient products expected to drive growth
Opportunities for category players
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2015-2020 Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025COLOUR COSMETICS IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics is hard hit by COVID-19 in 2020
Dynamic growth of 'safe' and convenient e-commerce amid the pandemic
L'Oreal Slovenija takes the lead in 2020 with its strong, global brands
RECOVERY AND OPPORTUNITIES
Colour cosmetics set to bounce back with the easing of COVID-19 restrictions
Natural ingredients and a natural look: key future trends
New products and looks for eyes as an area of opportunity
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025 Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025DEODORANTS IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Social distancing measures and working from home due to COVID-19 impact sales in 2020
Experimentation with different scents
Iconic Nivea brand leads deodorants thanks to a loyal consumer base
RECOVERY AND OPPORTUNITIES
Sales to be supported by the essential nature of deodorants and busier lifestyles
Products with natural ingredients to drive future growth
New products with added value
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2015-2020 Table 52 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 53 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 54 NBO Company Shares of Deodorants: % Value 2016-2020 Table 55 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 56 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025DEPILATORIES IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Little impact of COVID-19 as self-care important to Slovenian consumers
Depilatories: a small and under-stimulated category
Orbico doo maintains its lead with its iconic Gillette brand
RECOVERY AND OPPORTUNITIES
Convenience of razors and blades to ensure future growth
Opportunities for players with innovation
Top brands will continue to fight for share
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2015-2020 Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 62 NBO Company Shares of Depilatories: % Value 2016-2020 Table 63 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 64 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025FRAGRANCES IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Social distancing and working from home due to COVID-19 severely impact fragrances sales in 2020
Significant switch to 'safe' and convenient e-commerce in 2020
Orbico doo leads with strong brands and availability
RECOVERY AND OPPORTUNITIES
Rate of recovery dependent on easing of COVID-19 restrictions
Lowered disposable income to initially benefit mass products
Value for money options to appeal to consumers with weakened spending power
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2015-2020 Table 67 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 68 NBO Company Shares of Fragrances: % Value 2016-2020 Table 69 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 72 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025HAIR CARE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Staple self-care items fare better in 2020
Dire year for salon professional hair care with the closure of salons due to COVID-19
Henkel Slovenija doo maintains its lead with its wide portfolio of affordable products
RECOVERY AND OPPORTUNITIES
Hair care to benefit from self-care and increased hygiene concerns
Products with natural ingredients and health-boosting properties to drive growth
Further growth of e-commerce expected
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2015-2020 Table 75 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 76 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 77 NBO Company Shares of Hair Care: % Value 2016-2020 Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 81 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 82 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025MEN'S GROOMING IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Men's shaving grows in 2020 despite COVID-19 and beard trend
Shift towards economy-priced goods
Orbico doo maintains its lead in 2020 with its expansive product portfolio
RECOVERY AND OPPORTUNITIES
Emergence of different lifestyles and fashions to support future sales
Mass products to benefit from lower disposable incomes following COVID-19
Opportunities in value for money deals and innovation in body sprays
CATEGORY DATA
Table 85 Sales of Men's Grooming by Category: Value 2015-2020 Table 86 Sales of Men's Grooming by Category: % Value Growth 2015-2020 Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 89 NBO Company Shares of Men's Grooming: % Value 2016-2020 Table 90 LBN Brand Shares of Men's Grooming: % Value 2017-2020 Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 92 Forecast Sales of Men's Grooming by Category: Value 2020-2025 Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025ORAL CARE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Essential, staple oral care products record growth in 2020
Dentists promote good oral health care with paradontosis prevention drive
GlaxoSmithKline doo maintains its lead with its strong and well-known brands
RECOVERY AND OPPORTUNITIES
Increasing importance of oral hygiene set to benefit sales to 2025
Consumers question the efficacy of 'natural' ingredients in oral care
Convenient products to fuel future growth
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2015-2020 Table 95 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 96 Sales of Toothbrushes by Category: Value 2015-2020 Table 97 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 98 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 99 NBO Company Shares of Oral Care: % Value 2016-2020 Table 100 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 101 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 103 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025SKIN CARE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Significant shift to mass brands as disposable incomes decline in 2020
Convenient and portable facial cleansing wipes benefit from COVID-19
L'Oreal Slovenija doo maintains its lead in 2020; however, less expensive products from Beiersdorf doo top the list for the most popular brands
RECOVERY AND OPPORTUNITIES
Bright future for skin care as personal care and beauty trends intensify
Products with natural ingredients expected to drive future growth
'Safe' and convenient e-commerce to see further growth
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2015-2020 Table 106 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 107 NBO Company Shares of Skin Care: % Value 2016-2020 Table 108 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025SUN CARE IN SLOVENIA
KEY DATA FINDINGS
2020 IMPACT
Strong decline in sun care in 2020 due to lockdowns and travel restrictions
'Safe' and convenient e-commerce records share gain
Beiersdorf maintains its lead with its popular Nivea Sun brand
RECOVERY AND OPPORTUNITIES
Recovery expected with the easing of COVID-19 restrictions
Less disposable income to give an initial boost to mass brands and private label
Products with natural ingredients set to drive future growth
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2015-2020 Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 114 Sales of Sun Care by Premium vs Mass: % Value 2015-2020 Table 115 NBO Company Shares of Sun Care: % Value 2016-2020 Table 116 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 118 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025 Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025