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Uruguay put less restrictive measures in place than many any other countries to tackle COVID-19. There was no mandatory quarantine, but rather more an appeal was made to avoid leaving home as much as possible. There were less restrictions on non-essential retailers - though shopping malls were closed for 84 days and when they did open, had reduced hours.
Euromonitor International's Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMASS BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Mass beauty and personal care under severe inflationary pressure
Extensive distribution and awareness key to success of international brands
Competitive prices key to attracting low income and unemployed consumers
RECOVERY AND OPPORTUNITIES
Price sensitivity key factor in purchases over forecast period
Natural trend will drive innovation over forecast period
Consumer price sensitivity boosts demand for cheaper mass brands
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
With duty-free severely curtailed, local sales benefit
Global brands benefit from reputation for premium quality
Significant shift to e-commerce
RECOVERY AND OPPORTUNITIES
Premium products with proven benefits stronger performers
Expansion of drugstore/parapharmacy chains benefits premium beauty and personal care
Growing competition from higher quality mass brands
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Volume decline, as with children out and about less, demand falls for certain products
Multinationals continue to dominate
Parents are cautious and demand more natural ingredients
RECOVERY AND OPPORTUNITIES
Limited value growth over forecast period
Change in legislation enables drugstores/pharmacies expand over forecast period
Growth potential limited by falling birth rate
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025BATH AND SHOWER IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Hand sanitisers drives value growth
Local players struggle to compete financially with global brands
Growing focus on natural products in response to rising health consciousness
RECOVERY AND OPPORTUNITIES
Constant value growth unchanged over forecast period
E-commerce remains undeveloped over forecast period
Liquid soap continued to outperform bar soap
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2015-2020 Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 36 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025COLOUR COSMETICS IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
With women spending large amounts of time at home, they eschew make-up
L'Oreal remains in pole position due to diverse offering
Players focus on promoting eye make-up
RECOVERY AND OPPORTUNITIES
Strong recovery over forecast period
Sustainability to the fore over forecast period
COVID-19 gives fuel injection to e-commerce
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020 Table 42 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025 Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025DEODORANTS IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
With people going out less due to COVID-19, volume sales fall
Extensive product range ensures Unilever continues to lead sales
Demand supported by essential nature of deodorants among local consumers
RECOVERY AND OPPORTUNITIES
Once society opens up again, deodorants will recover
Manufacturers focus on various different products to stimulate growth
Price remains key factor in purchasing decision
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2015-2020 Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 51 NBO Company Shares of Deodorants: % Value 2016-2020 Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 53 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025DEPILATORIES IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Women do it themselves rather than visit beauty salons
Leading brands focus on different consumer needs to boost sales
RECOVERY AND OPPORTUNITIES
Moderate constant value growth over forecast period
Popularity of laser depilation techniques continues to grow
Leading brands embrace innovation in bid to attract consumers
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2015-2020 Table 57 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Depilatories: % Value 2016-2020 Table 59 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 60 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025FRAGRANCES IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
With duty-free disrupted, consumers buy fragrances through beauty specialist retailers and pharmacies
International companies leverage extensive distribution to lead sales
Premium and mass sales split along gender lines
RECOVERY AND OPPORTUNITIES
Moderate growth over forecast period
Newness and originality drive value sales in premium fragrances
Direct sellers face challenges over forecast period
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2015-2020 Table 63 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 64 NBO Company Shares of Fragrances: % Value 2016-2020 Table 65 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 68 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025HAIR CARE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Degree of trading down as retail prices rise
Quality reputation and wide product range ensures L'Oreal remains in pole position
Perms and relaxants continue downward decline
RECOVERY AND OPPORTUNITIES
Price sensitivity continues over forecast period
Trend for natural ingredients in hair care continues
Popularity of beauty sales boosts demand for salon professional products
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2015-2020 Table 71 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 72 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 73 NBO Company Shares of Hair Care: % Value 2016-2020 Table 74 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 77 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 78 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025MEN'S GROOMING IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Skin care star performer in 2020
Competitive prices and extensive product ranges key to success
Men's shaving continues to lead sales due to essential and masculine nature
RECOVERY AND OPPORTUNITIES
Skin care continues to perform well over forecast period
Younger men drive value sales beyond shaving
Scent and multiple functions are important to men
CATEGORY DATA
Table 81 Sales of Men's Grooming by Category: Value 2015-2020 Table 82 Sales of Men's Grooming by Category: % Value Growth 2015-2020 Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 85 NBO Company Shares of Men's Grooming: % Value 2016-2020 Table 86 LBN Brand Shares of Men's Grooming: % Value 2017-2020 Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 88 Forecast Sales of Men's Grooming by Category: Value 2020-2025 Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025ORAL CARE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Teeth washed less regularly due to less socialising
Local players continue to struggle to compete with international companies
Limited innovation and price sensitivity restrict value growth
RECOVERY AND OPPORTUNITIES
Price sensitivity a key purchasing factor over forecast period
Demand supported by rising consumer oral health awareness
Added functional properties in toothpaste drive value growth
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2015-2020 Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 92 Sales of Toothbrushes by Category: Value 2015-2020 Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 95 NBO Company Shares of Oral Care: % Value 2016-2020 Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025SKIN CARE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
Skin care benefits from COVID-19, as with people having more on their hands, they develop new skin care routines
Constant innovation and marketing key to success of global players
Introduction of new innovative products helps to attract consumers
RECOVERY AND OPPORTUNITIES
Continued growth fuelled by price discounting
Rising consumer health awareness boosts interest in natural products
Anti-pollution products perform well as society opens up
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2015-2020 Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Skin Care: % Value 2016-2020 Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025SUN CARE IN URUGUAY
KEY DATA FINDINGS
2020 IMPACT
With people out and about less due to COVID-19, sun care suffers volume decline
Reputation for quality key in highly competitive category
Rising awareness of dangers of sun exposure offset by impact of economic crisis
RECOVERY AND OPPORTUNITIES
Healthy growth over forecast period
Demand supported by year-round availability in retail stores
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2015-2020 Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020 Table 111 NBO Company Shares of Sun Care: % Value 2016-2020 Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025 Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025