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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the Netherlands.
Euromonitor's Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Prioritising time with partners/spouses important to Dutch consumers
Spending time with friends a priority and above global average
Gen X/Boomers prioritise their favourite activities over time with friends
Consumers very keen on curated and tailored experiences
All generations value curated experiences, particularly Baby Boomers
Consumers like to try new products and only buy from brands they trust
Millennials are most actively engaged with brands
Home life
Nearly half of respondents exercise at home every week
A ll generations regularly connect with friends and family virtually
A safe location is important to a high percentage of Dutch households
Having an energy-efficient home is most desirable for Baby Boomers
Eating habits
Dutch consumers much prefer to have home-cooked meals
Home cooked is by far the most preferred meal type among all cohorts
Dutch consumers mostly enjoy new styles and varieties of foods
Gen Z shows biggest shift towards flexitarian eating habits
Nearly half of consumers eat meals at the same time each day
Gen Z much less likely to have a strict schedule for their meal times
Working life
Job security and work-life balance more important than high salary
Millennials rank working from home above all other factors
High salaries appeal to younger generations starting their working lives
To be able to work from home ranks top but lower than global average
Working from home not as critical to Gen Z as flexible start/finish times
Sustainable living
Only half of respondents said they were worried about climate change
Older cohorts focus on trying to have a positive impact on the planet
Reducing food waste is top of the agenda for Dutch consumers
Millennials do not feel as strongly about recycling as other cohorts
Dutch value using energy-efficient products over other green behaviours
Gen Z focuses more on repair and reuse to support the circular economy
Less active in donating to charities that support their values than global
Gen Z more likely to buy from brands that support issues they value
Leisure habits
Very small percentage rarely or never socialise with friends online
Day trips most popular with Millennials
Socialising with friends more popular than shopping for leisure
Millennials more likely to go to sporting events than other cohorts
Younger generations take most domestic trips
Food and shopping not the driving force behind selected travel features
All generations look for relaxing trips; Boomers also prefer city breaks
Health and wellness
Low levels of daily stress-reduction activities
Running/jogging less popular in the Netherlands as cycling ranked second
For Gen Z cycling is the most frequent exercise habit
Use of herbal remedies and sleep aids much lower than global average
Millennials mostly use meditation and massage for relieving stress
Shopping habits
Dutch consumers not as focused on buying fewer but higher quality items
Baby Boomers less inclined to look for personalised shopping experiences
Friends and family recommendations not as influential as global average
Gen Z finds friends and family recommendations more influential
Convenience is the biggest motivation for having a subscription service
Seeing and trying before buying biggest motivation to shop in-store
Baby Boomers have strong feelings about seeing and trying before buying
Free shipping and best price biggest motivations to shop online
Free shipping not as important to Millennials as best price
Technology
Consumers cultivate their personal image online but manage privacy
Baby Boomers least likely to share their data to receive offers
Dutch households have low ownership of virtual assistant devices
Fitness wearables and smartwatches not as popular as globally
Online activities lag behind global averages
Gen Z most actively participating in online video gaming