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Home seclusion during the COVID-19 pandemic had a positive impact on many categories in home and garden, with gardening, home furnishings and homewares all recording stronger retail current value growth in 2020 than their retail current value CAGR over the review period. This was due to the dramatic lifestyle changes that South Koreans underwent in 2020, even though the authorities avoided full-scale lockdown measures, focusing instead on testing, tracking and social distancing.
Euromonitor International's Home and Garden in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion spurs a rise in gardening enthusiasts
Increasing presence of domestic players in highly fragmented gardening category
E-commerce on the rise as convenience stores enter the mix
RECOVERY AND OPPORTUNITIES
Positive growth on the horizon as consumers are keen for green
Players diversify their offerings to cater to single-person households
E-commerce expands as subscription services emerge more strongly
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Work-from-home drives demand for home furnishings as consumers adapt to the new normal
Hanssem strengthens lead thanks to partnerships and improved services
E-commerce on the rise as players invest in new technology
RECOVERY AND OPPORTUNITIES
Category to stabilise as life returns to normal in South Korea
Home furnishing package deals and sustainable products are on the rise
Store-based retailing will continue to lead distribution as e-commerce gains traction
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Kitchen sinks leads growth as consumers renovate their kitchens during the pandemic
Consumers spruce up their homes with new, relaxing wall covering products
Store-based retailing dominates despite boost to e-commerce, as companies team up to expand
RECOVERY AND OPPORTUNITIES
Individuality drives demand for home improvement
Companies continue to reach across categories to expand their reach
Store-based retailing will remain the major distribution channel
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Social distancing and fear of contagion prompts a rise in home cooking
Companies target millennials with innovative and adaptive designs
Store-based retailing continues to thrive despite growth of e-commerce
RECOVERY AND OPPORTUNITIES
Surge in homewares sales to subside as life returns to normal
Top brands are set to diversify in the coming years
E-commerce continues to gain ground, but department stores holds onto premium segment
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025