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Beauty and personal care saw some decline in 2020, as the government-imposed restrictions to stop the spread of COVID-19. However, overall losses were not extensive, as many consumers maintained their personal care and beauty regimes to a great extent, and losses in some categories were offset by a surge in sales in others.
Euromonitor International's Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMASS BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Mass beauty and personal care sees some decline in 2020 as a result of economic uncertainty and store closures
International and regional players maintain their rankings, but Belcorp loses some share to Unilever
Direct sellers act nimbly in an uncertain trading landscape
RECOVERY AND OPPORTUNITIES
Ongoing economic uncertainty and limited incomes will give mass beauty and personal care an advantage over premium products in the future
Categories worst hit by COVID-19 will make a speedy recovery,
Imported options offering value-added brands will encourage existing players to innovate, with more natural formulations likely to be seen
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025PREMIUM BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Premium fragrances and colour cosmetics see a steep decline in 2020, dragging down overall category performance despite a good year for bath and shower
Complex factors combine to hinder premium beauty and personal care in 2020
Saint Honore continues to lead a highly fragmented category
RECOVERY AND OPPORTUNITIES
Swift recovery for many categories is likely as the country returns to pre-pandemic spending and behaviour
Recovery will be dependent on many complex factors in the years ahead
E-commerce is set to continue developing over the forecast period as players seek to expand their customer base
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025BATH AND SHOWER IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Strong growth for some areas of bath and shower in 2020 as handwashing increases among the general population
Uneven performance across bath and shower in 2020, as consumers differentiate between essential and non-essential products
Multinationals continue to lead in 2020 with widely available, well-known brands
RECOVERY AND OPPORTUNITIES
Growth rates will be low, despite a long-term increase in general hygiene
New formulations will tap into the growing interest in natural and organic ingredients
Imported brands and smaller domestic players have scope for growth in a highly fragmented category
CATEGORY DATA
Table 22 Sales of Bath and Shower by Category: Value 2015-2020 Table 23 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 26 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 27 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025HAIR CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Hair care see mixed performance across subcategories in 2020 as a result of salon closures and changes in consumer behaviour
Players seek to boost sales in a challenging climate by offering online shopping and advice
Traditional brands continue to lead, but others compete with careful targeting
RECOVERY AND OPPORTUNITIES
Long-term changes in consumer habits will lead to more hair care being carried out at home
Scope for growth through added-value products and natural formulations
Brand loyalty will continue to fade, increasing fragmentation within hair care over the forecast period.
CATEGORY DATA
Table 30 Sales of Hair Care by Category: Value 2015-2020 Table 31 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 32 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 33 NBO Company Shares of Hair Care: % Value 2016-2020 Table 34 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 35 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 36 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 37 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 38 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 39 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 40 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025MEN'S GROOMING IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Hygiene concerns boost sales of men's bath and shower and deodorants in 2020, but non-essential subcategories suffer
The competitive field in men's grooming remains stable in 2020
The closure of barber shops and hair salons during lockdown encourages Costa Rican men to trade down to mass products
RECOVERY AND OPPORTUNITIES
A decline in men's fragrances will be offset to some extent by a positive performance in men's shaving and men's toiletries
Innovative and affordable products are set to gain momentum over the forecast period
Men's grooming will become segmented and specialised in the coming years
CATEGORY DATA
Table 41 Sales of Men's Grooming by Category: Value 2015-2020 Table 42 Sales of Men's Grooming by Category: % Value Growth 2015-2020 Table 43 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 44 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 45 NBO Company Shares of Men's Grooming: % Value 2016-2020 Table 46 LBN Brand Shares of Men's Grooming: % Value 2017-2020 Table 47 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 48 Forecast Sales of Men's Grooming by Category: Value 2020-2025 Table 49 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025ORAL CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Slow growth for oral care in 2020 as consumers purchase fewer added value products to save money
Private label remains niche in oral care as consumers stick with well-known brands
Multinationals maintain their dominance despite challenge from specialist brands
RECOVERY AND OPPORTUNITIES
Oral care will see slower retail value and volume growth over the forecast period than during the review period
Innovation in oral care will target higher income, curious local consumers
Scope for growth in battery toothbrushes as oral hygiene concerns become ubiquitous
CATEGORY DATA
Table 50 Sales of Oral Care by Category: Value 2015-2020 Table 51 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 52 Sales of Toothbrushes by Category: Value 2015-2020 Table 53 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 54 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 55 NBO Company Shares of Oral Care: % Value 2016-2020 Table 56 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 57 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 58 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 59 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 60 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025SKIN CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Skin care sees slower growth in 2020, but increased handwashing and mask-wearing help boost sales
Regional and international competitors Belcorp, BDF and Unilever continue to lead
New launches despite challenging economic climate
RECOVERY AND OPPORTUNITIES
Skin care that offers moisturising and antibacterial properties will remain popular for as long as consumers fear contagion
Natural formulations will continue to appeal to higher-income consumers
Fragmentation likely, but leading players will retain their positions
CATEGORY DATA
Table 61 Sales of Skin Care by Category: Value 2015-2020 Table 62 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Skin Care: % Value 2016-2020 Table 64 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 65 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 66 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025SUN CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Lack of tourists and beach closures hampers growth in sun care in 2020
High sun protection and affordability remain important to Costa Ricans
Global manufacturers continue to dominate sun care in 2020
RECOVERY AND OPPORTUNITIES
Return to beaches and tourist trade will boost sales of sun protection and after sun over the forecast period
Sun care will bounce back quickly in 2021, especially in baby and child-specific sun care
Scope for development in sun care for players offering added value and affordability
CATEGORY DATA
Table 67 Sales of Sun Care by Category: Value 2015-2020 Table 68 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 69 Sales of Sun Care by Premium vs Mass: % Value 2015-2020 Table 70 NBO Company Shares of Sun Care: % Value 2016-2020 Table 71 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 72 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 73 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025 Table 74 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025BABY AND CHILD-SPECIFIC PRODUCTS IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Sales of baby wipes in particular help lift overall category performance in 2020
In-store sales decline and players turn toward e-commerce to boost performance
The competitive landscape remains relatively stable in 2020 and dominated by international players
RECOVERY AND OPPORTUNITIES
Bright outlook for baby wipes, baby and child-specific sun care and nappy (diaper) rash treatments in the years ahead
Added value and affordability will be key requirements for growth in the category over the forecast period
Younger and higher-income families will drive sales in the future, but low birth rates may hamper growth
CATEGORY DATA
Table 75 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 76 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 77 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 78 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 79 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 80 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 81 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 82 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 83 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025COLOUR COSMETICS IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
ockdown and mask-wearing hamper the performance of colour cosmetics in 2020
Recognised global and regional players maintain their competitive edge
Direct selling increases thanks to a major recruitment drive in 2020
RECOVERY AND OPPORTUNITIES
Colour cosmetics will recover swiftly in 2021 so long as restrictions ease
Reduced disposable incomes will see mass colour cosmetics remain far more popular than premium cosmetics, but there is scope for development
Lip and brow-specific products will see innovation in the future
CATEGORY DATA
Table 84 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 85 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 86 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020 Table 87 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 88 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 89 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 90 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 91 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025 Table 92 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025DEODORANTS IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Deodorants sees some decline as consumers reduce use and opt for lower-cost products in 2020
International brands maintain their competitive edge in deodorants in a difficult climate
Natural formulations hold significant appeal but remain niche in 2020 as consumers prioritise value for money in economically challenging times
RECOVERY AND OPPORTUNITIES
Essential profile of deodorants will lead to continued growth in the years ahead
Innovation and added value will increasingly take the form of botanical and organic formulations
Deodorant creams has scope for growth as the smallest subcategory
CATEGORY DATA
Table 93 Sales of Deodorants by Category: Value 2015-2020 Table 94 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 95 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 96 NBO Company Shares of Deodorants: % Value 2016-2020 Table 97 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 98 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 99 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 100 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025DEPILATORIES IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Depilatories sees some decline in 2020 as consumers have fewer opportunities to show off hair-free legs
Multinationals continue to lead depilatories, thanks to widespread availability across retail channels
Value for money remains key in 2020, benefitting lower-cost depilatories
RECOVERY AND OPPORTUNITIES
Scope for growth in natural and organic formulations across the forecast period
Growth will be slow as consumers prioritise essential beauty and personal care products for the next two years
Players will target higher-income consumers as the local economy recovers
CATEGORY DATA
Table 101 Sales of Depilatories by Category: Value 2015-2020 Table 102 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Depilatories: % Value 2016-2020 Table 104 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 105 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 106 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025FRAGRANCES IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 significantly impacts the performance of premium fragrances in particular in 2020
Direct selling faces challenges in 2020 due to restrictions on movement and distribution issues
Global and regional players remain ahead in fragrances in 2020
RECOVERY AND OPPORTUNITIES
Fragrances will receive a boost in 2021 but face challenges thereafter
Innovative added-value formulations will be key for growth in the future
Changes in consumer behaviour will impact fragrances in Costa Rica in the future
CATEGORY DATA
Table 107 Sales of Fragrances by Category: Value 2015-2020 Table 108 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 109 NBO Company Shares of Fragrances: % Value 2016-2020 Table 110 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 111 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 112 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 113 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 114 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025