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The COVID-19 pandemic had a significant impact on sales of beauty and personal care in 2020. There are two main reasons behind this trend; on the one hand, the country's lockdown has organically decreased the need to use products and therefore consumer demand, on the other one the anticipation of a possible recession has led to more conservative spending behaviour amongst consumers. The pandemic reduced investment and restricted production, trading, travel and tourism. Therefore, many consumers...
Euromonitor International's Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMASS BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Consumers cultivate at home spa and salon experiences during the lockdown, boosting demand for pampering beauty and personal care products
Liquid and bar soap sales boosted by increased hand washing aimed at preventing the spread of COVID-19
Economic uncertainty and home seclusion negatively affect demand for non-essential items such as fragrances
RECOVERY AND OPPORTUNITIES
Lingering economic uncertainty will benefit mass beauty and personal care products over premium variants
More publicly visible lifestyles will benefit mass colour cosmetics sales
E-commerce is set to continue its upward march
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025PREMIUM BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
COVID-19 prompts consumers to cut back spending on inessential products
Limited opportunities for social contact, which constitute the primary occasions for wearing fragrances and colour cosmetics, negatively affect demand
Perceived as more essential, premium skin care, and bath and shower show more resilience
RECOVERY AND OPPORTUNITIES
While COVID-19 will continue to impact premium beauty and personal care in 2021, most product areas are likely to return to growth in 2022
Beauty specialist retailers remains the key distribution channel
L'Oreal Groupe leads premium beauty and personal care
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025BABY AND CHILD-SPECIFIC PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Despite the challenging economic context, parents are reluctant to reduce spending on their children
Considered essential, medicated baby and child-specific products and nappy (diaper) rash treatments see positive growth
Johnson & Johnson sees value share decline drastically after boycott
RECOVERY AND OPPORTUNITIES
As consumer confidence will take time to recover, forecast value CAGR is expected to be lower than historic CAGR
Absence of culturally specific or traditional product alternatives will drive growth in baby and child-specific products in the forecast period
E-commerce set to play a more important role in baby and child-specific products sales
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025BATH AND SHOWER IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Elevated hygiene consciousness boosts demand for bar and liquid soap in 2020
While bar soap and liquid soap see sales increase, items considered inessential such as body powder witness a slowdown
International companies lead bath and shower in Azerbaijan
RECOVERY AND OPPORTUNITIES
Hygiene concerns will persist, sustaining demand for bar and liquid soap in the forecast period
Noticeable transition to liquid products expected to continue
Shower gel remains popular in the central region of Baku
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2015-2020 Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 37 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025COLOUR COSMETICS IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and use of face masks negatively affect colour cosmetics sales
Lip and nail products are hardest hit, while eye make-up shows more resilience
L'Oreal Groupe maintains lead in colour cosmetics in 2020
RECOVERY AND OPPORTUNITIES
All product areas will benefit from social conditions gradually returning to normal in 2021
Wider availability and innovation fuels growth in colour cosmetics
As consumers become more aware, natural make-up is likely to gain in popularity
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020 Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025 Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025DEODORANTS IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
COVID-19 causes a performance slowdown in deodorants
Popularity of deodorant sprays remains unchanged
International players dominate deodorants in 2020
RECOVERY AND OPPORTUNITIES
Deodorants expected to witness a rise as consumers resume their normal ways of life
The use of deodorants makes inroads within rural communities
Continuing improvement of the modern retailing landscape will support sales of deodorants
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2015-2020 Table 50 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 51 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 52 NBO Company Shares of Deodorants: % Value 2016-2020 Table 53 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 54 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 55 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 57 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025DEPILATORIES IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion negatively affects demand for depilatories in 2020
Consumers continue to favour women's razors and blades and women's pre-shave
Procter & Gamble Azerbaijan continues to lead depilatories in 2020
RECOVERY AND OPPORTUNITIES
Depilatories is anticipated to see constant growth going forward
Small consumer base and the growth of permanent hair removal risks curtailing growth for depilatories
Stronghold of Procter & Gamble limits opportunities for new entrants, although not entirely
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2015-2020 Table 59 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Depilatories: % Value 2016-2020 Table 61 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 62 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025FRAGRANCES IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion negatively affects demand for fragrances
E-commerce helps partially compensate for the loss in sales through store-based retail
International companies continue to lead fragrances in 2020
RECOVERY AND OPPORTUNITIES
While partial recovery is expected in 2021, a full rebound to pre-pandemic revenue levels is likely to occur in 2022
Consumers see premium fragrances primarily relevant for gift ideas
Direct selling and e-commerce set to become the leading channels
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2015-2020 Table 65 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 66 NBO Company Shares of Fragrances: % Value 2016-2020 Table 67 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 70 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025HAIR CARE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion negatively affects demand for hair care products in 2020
Considered essential, hair loss treatments and medicated shampoos are spared
Global players lead hair care in Azerbaijan in 2020
RECOVERY AND OPPORTUNITIES
As social conditions return to normal, sales of hair care set to recover from 2021
Salon professional hair care anticipated to see fastest growth in the forecast period
E-commerce set to play a more important role in the hair care landscape
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2015-2020 Table 73 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 74 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 75 NBO Company Shares of Hair Care: % Value 2016-2020 Table 76 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 79 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 80 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025MEN'S GROOMING IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Sales of men's grooming decline as traditional grooming regimes are abandoned during home seclusion
Men adopt a cautious approach to non-essential spending areas
Multinationals continue to lead men's grooming in Azerbaijan
RECOVERY AND OPPORTUNITIES
Recovery and opportunities
Increased consumer awareness and rise in product variety will support positive growth
Direct selling and e-commerce challenge dominant position of health and beauty specialist retailers in men's grooming
CATEGORY DATA
Table 83 Sales of Men's Grooming by Category: Value 2015-2020 Table 84 Sales of Men's Grooming by Category: % Value Growth 2015-2020 Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 87 NBO Company Shares of Men's Grooming: % Value 2016-2020 Table 88 LBN Brand Shares of Men's Grooming: % Value 2017-2020 Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 90 Forecast Sales of Men's Grooming by Category: Value 2020-2025 Table 91 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025ORAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Considered essential, oral care shows more resilience in the face of COVID-19 than other beauty and personal care product areas
Lockdown measures negatively affect demand for mouth fresheners
Global players continue to dominate the oral care category in Azerbaijan
RECOVERY AND OPPORTUNITIES
Oral care set to see partial recovery in 2021 as consumers adapt to the new normal
Mouthwashes/dental rinses anticipated to see the fastest growth over the forecast period as consumer awareness grows
Strong growth of modern grocery retailers due to busier lifestyles
CATEGORY DATA
Table 92 Sales of Oral Care by Category: Value 2015-2020 Table 93 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 94 Sales of Toothbrushes by Category: Value 2015-2020 Table 95 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 96 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 97 NBO Company Shares of Oral Care: % Value 2016-2020 Table 98 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 99 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 101 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025SKIN CARE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Lockdown positively impacts demand for pampering skin care products as people seek to recreate spa and salon experiences at home
Frequent handwashing boosts demand for hand care products, while demand for facial cleansing wipes and skin care sets/kits declines during lockdown
Major international players hold largest value share in Azerbaijan
RECOVERY AND OPPORTUNITIES
Sales of skin care anticipated to return to pre-pandemic levels in 2021
Facial care remains the most important product area
E-commerce anticipated to play a more important role in the promotion of skin care products
CATEGORY DATA
Table 103 Sales of Skin Care by Category: Value 2015-2020 Table 104 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 105 NBO Company Shares of Skin Care: % Value 2016-2020 Table 106 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 107 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 108 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025SUN CARE IN AZERBAIJAN
KEY DATA FINDINGS
2020 IMPACT
Travel restrictions and lockdown negatively affect demand for sun care products in 2020
Considered essential by parents, baby and child-specific sun care proves more stable
Nivea Azerbaijan continues to dominate sun care
RECOVERY AND OPPORTUNITIES
Sun care expected to return to growth in 2021 as consumers begin to spend more time away from home
Sun care set to see steady growth as consumer awareness of the importance of sun protection grows
Growth of modern grocery retailers
CATEGORY DATA
Table 110 Sales of Sun Care by Category: Value 2015-2020 Table 111 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 112 Sales of Sun Care by Premium vs Mass: % Value 2015-2020 Table 113 NBO Company Shares of Sun Care: % Value 2016-2020 Table 114 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 116 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025 Table 118 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025