Where Consumers Shop for Tissue and Hygiene

With 2020 COVID-19-driven channel shifts, consumer tissue and disposable hygiene not surprisingly saw a surge in e-commerce. Discount retail and private label also saw increases in purchasing, as affordability became top of the agenda for many households affected by depressed incomes. This report analyses shifts in retail channels in consumer tissue and disposable hygiene in 2020, and reviews brand, private label and retailer shifts in 2020 and post-pandemic.

Euromonitor International's Where Consumers Shop for Tissue and Hygiene global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.