Product Code: CHSG
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing trend for self-medication using systemic analgesics to treat COVID-19 symptoms
Topical analgesics/anaesthetic experiences milder decline due to partial easing of restrictions and return to sports
Stress and anxiety amidst COVID-19 uncertainty could boost demand for analgesics
PROSPECTS AND OPPORTUNITIES
Rise in alternative solutions to pain relief could pose longer-term threat to category
Prolonged travel restrictions hinder performance for herbal/traditional topical analgesics
Increased awareness of side effects could reduce consumption of systemic analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowing demand due to prolonged mask wearing and handwashing
Self-medication to treat COVID-19 symptoms support some demand
Reduced outdoor mobility continues to subdue overall demand for antihistamines/allergy remedies (systemic)
PROSPECTS AND OPPORTUNITIES
Increased hygiene standards due to preventive health awareness to impact category
Cough remedies with herbal/traditional positioning continue to flourish
Dynamic changes to humidity and weather to trigger respiratory and allergy symptoms
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Uptake in probiotic food and supplements slows demand for digestive remedies
Prevalence of IBS supports demand for certain digestive remedies
Home seclusion and lifestyle changes offset sales of digestive remedies
PROSPECTS AND OPPORTUNITIES
Alternatives within Traditional Chinese Medicine (TCM)
Tightened measures could influence purchasing behaviour regarding laxatives
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rise in eczema cases due to frequent handwashing and sanitising
Stress-related hair loss due to the pandemic supports demand for hair loss treatments
Prolonged wearing of face masks leads to skin rashes
PROSPECTS AND OPPORTUNITIES
Demand for specialist dermatological treatments and services
Competition from skin care
"New normal" to continue to drive demand for topical germicidals/antiseptics
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Loosening of social restrictions during safe re-opening to increase smoking rates
Stress, anxiety and boredom caused by uncertainty of pandemic
Tightening of smoking regulations as of 2021
PROSPECTS AND OPPORTUNITIES
Multi-pronged approach to reduce smoking by local government
Subsidised nicotine replacement therapy to increase awareness of available support
NRT smoking cessation aids remains consolidated competitive landscape
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rise in sleep problems due to stress and anxiety caused by pandemic
Melatonin remains as popular ingredient for sleep aids
Competition from related categories
PROSPECTS AND OPPORTUNITIES
Alternative treatments to address sleep problems offset demand for sleep aids
Teleconsultations for mental health issues could have longer-term impact on demand for sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing factors in light of the pandemic drive up incidence of dry eye
Heightened hygiene standards increase demand for eye care
Reduced exposure to external factors limits demand for allergy eye care
PROSPECTS AND OPPORTUNITIES
Product development outside of the category could potentially subdue demand for eye care
Emerging players within eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased time spent outdoors during Q1 2021 drives early demand for wound care
Tightened restrictions as of Q2 2021 likely to offset earlier growth
Private label remains popular due to affordability
PROSPECTS AND OPPORTUNITIES
Development of new product innovations within wound care
Global players maintain strong leadership of wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing prevalence of vitamin D deficiency due to home seclusion
Dynamic demand for single vitamin C products witnessed in 2020 starts to slow
Multivitamins targeting specific health needs maintain popularity
PROSPECTS AND OPPORTUNITIES
Further potential for paediatric segment
E-commerce continues to gain share from other distribution channels
Immunity-based products to remain popular in the long-term
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Uptake in probiotic supplements to boost immunity
Eye health supplements rise in popularity due to home seclusion trend and greater exposure to digital screens
Dietary supplements with wellness positioning gain traction
PROSPECTS AND OPPORTUNITIES
Age-related health concerns remain prevalent amidst Singapore's ageing population
Herbal/traditional ingredients set to experience long-term growth
Search for products with holistic positioning, rather than exclusively targeting immunity
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Uptake in meal replacement due to weight gain as a result of home seclusion
Supplement nutrition drinks maintains growth supported by ageing population
Demand for slimming teas slows due to tightened regulatory restrictions
PROSPECTS AND OPPORTUNITIES
Promotion of healthy lifestyles offers potential competition to weight management
Reduced sugar intake to impact consumption of weight management
Direct sellers dominate demand for weight management
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resumption of gym operations increases demand for sports nutrition in early 2021
Tightening of gym restrictions in Q2 2021 likely to subdue stronger growth for the year
Sustained popularity of high-protein products
PROSPECTS AND OPPORTUNITIES
Popularity of alternative protein products could spark innovation within category
Untapped potential for halal sports nutrition
E-commerce continues to gain ground within sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional dietary supplements retains popularity due to immunity benefits
Loss of inbound tourist dampens demand for herbal/traditional products
Herbal/traditional products gain traction amongst younger demographics
PROSPECTS AND OPPORTUNITIES
Renewed interest in Traditional Chinese Medicine (TCM)
Increasing use of herbal/traditional ingredients within combination products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable growth for paediatric consumer health in 2021, supported by ongoing response to pandemic
Increasing adoption of paediatric vitamins and dietary supplements amongst parents
PROSPECTS AND OPPORTUNITIES
Paediatric vitamin C and multivitamins to outperform other segments
Consistently low fertility rate poses threat in terms of target audience for paediatric consumer health
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
