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Comparing all categories of beauty and personal care in Indonesia, in 2020 bath and shower received the greatest surge in demand as a result of COVID-19 as consumers became vigorous in their pursuit of higher levels of personal hygiene and cleanliness. In contrast, product areas relating to appearance or being outdoors experienced significant declines in volume sales, such as colour cosmetics, fragrances, sun care and men's shaving, with home seclusion greatly diminishing the need or opportunity...
Euromonitor International's Beauty and Personal Care in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMASS BEAUTY AND PERSONAL CARE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Consumer priorities change under influence of health crisis, with many categories seeing decline
Smaller players gaining ground fast as even more consumers shop online
Unilever still at the sales summit
RECOVERY AND OPPORTUNITIES
Overall demand to return to normal levels by 2022, while buoyant e-commerce channel is poised for further gains
Mass adult sun care poised for one of the brightest growth rates
Negative effects of pandemic on sales to linger for some products, but skin health and wellbeing offer long-term potential
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025PREMIUM BEAUTY AND PERSONAL CARE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Value sales dip as economy is hit by health crisis
Premium ranges already struggling prior to COVID-19
K-beauty trend still popular despite pandemic
RECOVERY AND OPPORTUNITIES
Recovery predicted in 2021, with e-commerce presence now here to stay
Trading up set to mostly resume as economy recovers
Consumers increasingly seek specific product benefits, fuelling sales growth
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025BABY AND CHILD-SPECIFIC PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Niche sun care category sees strong dip but baby wipes keeps overall demand high
Natural trend strengthening
Brand-loyalty stronger than in adult personal care, with good reputation key
RECOVERY AND OPPORTUNITIES
Toiletries and skin care set to improve on review period performances
Sun care category to bounce back strongly
Value sales gains to be fuelled by higher product quality as well as rising demand
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025BATH AND SHOWER IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Consumers stock up on liquid soap and body wash/shower gel to curb COVID-19
Growth less driven by bar soap as consumers prioritise antibacterial cleaning
Pandemic sees e-commerce emerge in bath and shower
RECOVERY AND OPPORTUNITIES
Body wash/shower gel to close the gap further on bar soap, while liquid soap is poised for further strong gains
Growing niche in the form of natural bath and shower products
Most categories set to improve on their volume growth rates
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2015-2020 Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025COLOUR COSMETICS IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Movement and interaction restrictions force down demand in 2020
Online influencers now a marketing standard
Standing out in a crowded category now a real test in Indonesia
RECOVERY AND OPPORTUNITIES
Sales to ride high again from 2022 onwards
Return of on-the-go demand for colour cosmetics offers strong growth potential
Some categories likely to miss the mark, but lip products set to keep driving overall performance
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 45 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 46 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 47 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 48 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025DEODORANTS IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Being stuck at home reduces need for a blast of deodorant in 2020
Many more people go online to buy deodorants as pandemic erodes impulse purchases at stores
Unilever stands out, while men's deodorants show market-resilience
RECOVERY AND OPPORTUNITIES
Recovery predicted in 2021, with deodorant sprays to post highest CAGR over forecast period
Deodorant serum offers potential as skin-sensitivity increases
Competitive threat posed to deodorants as health-awareness rises
CATEGORY DATA
Table 52 Sales of Deodorants by Category: Value 2015-2020 Table 53 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 54 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 55 NBO Company Shares of Deodorants: % Value 2016-2020 Table 56 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 57 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 58 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025DEPILATORIES IN INDONESIA
2020 IMPACT
FRAGRANCES IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Opportunities to wear fragrances are few and far between in health crisis
Premium segment already under pressure before health crisis
Crowded landscape edged by mass player Kinocare overall
RECOVERY AND OPPORTUNITIES
Road to recovery will be slow owing to lack of necessity combined with competition from skin care
Deodorant sprays likely to attract cash-strapped consumers
Male consumer base likely to keep increasing
CATEGORY DATA
Table 61 Sales of Fragrances by Category: Value 2015-2020 Table 62 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Fragrances: % Value 2016-2020 Table 64 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 67 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025HAIR CARE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
E-commerce cushions the effect of hair salon closures
Rising hijab popularity prompts hair care products targeting wearers
Pantene leads landscape made increasingly crowded by natural trend and surge in e-commerce
RECOVERY AND OPPORTUNITIES
Slick recovery predicted for styling agents, though 2-in-1 products are increasingly outnumbered
Males to play greater role in hair care consumption
Price-competition ramped up by e-commerce emergence in hair care
CATEGORY DATA
Table 69 Sales of Hair Care by Category: Value 2015-2020 Table 70 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 71 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 72 NBO Company Shares of Hair Care: % Value 2016-2020 Table 73 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 74 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 75 LBN Brand Shares of Colourants: % Value 2017-2020 Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 77 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 78 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 79 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025MEN'S GROOMING IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Need to keep up appearances evaporates as COVID-19 keeps Indonesians at home
More men in Indonesia embracing grooming products in general
Global names still achieve the best results, but competition is intensifying
RECOVERY AND OPPORTUNITIES
Recovery predicted to be swift as consumer base continues to grow
E-commerce now challenging the main store-based channels
Deodorants and skin care to lead the way
CATEGORY DATA
Table 82 Sales of Men's Grooming by Category: Value 2015-2020 Table 83 Sales of Men's Grooming by Category: % Value Growth 2015-2020 Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 85 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 86 NBO Company Shares of Men's Grooming: % Value 2016-2020 Table 87 LBN Brand Shares of Men's Grooming: % Value 2017-2020 Table 88 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 89 Forecast Sales of Men's Grooming by Category: Value 2020-2025 Table 90 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025ORAL CARE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Demand for toothpaste and mouthwashes/dental rinses increases further as Indonesians look to protect themselves from COVID-19
Mouthwashes/dental rinses is most dynamic area in review period
Unilever ranks first though competition is chipping away at its lead
RECOVERY AND OPPORTUNITIES
Oral health now a higher priority for Indonesians, with demand for oral care products set to accelerate further
Influence of e-commerce more modest as product availability is widespread
More consumers will also see robust oral care as cost-saving endeavour
CATEGORY DATA
Table 91 Sales of Oral Care by Category: Value 2015-2020 Table 92 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 93 Sales of Toothbrushes by Category: Value 2015-2020 Table 94 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 95 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 96 NBO Company Shares of Oral Care: % Value 2016-2020 Table 97 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 99 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 100 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 102 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025SKIN CARE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion favours pampering trend, while the 18-25s become the most potent consumer group for skin care
Gender divide becomes more visible in skin care purchases
Unilever stands out in increasingly crowded landscape
RECOVERY AND OPPORTUNITIES
Volume sales growth to accelerate over forecast period
Facial care to drive overall sales, while men will account for a larger share
Premium ranges to begin regaining share from 2021
CATEGORY DATA
Table 104 Sales of Skin Care by Category: Value 2015-2020 Table 105 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Skin Care: % Value 2016-2020 Table 107 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 108 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 109 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 112 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 113 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025SUN CARE IN INDONESIA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 casts large cloud on sun care in 2020
Most channels lose share of sun care, hindered by impulse nature of sales
Nivea Sun still rises above the rest
RECOVERY AND OPPORTUNITIES
Skin-whitening trend and global warming to bolster demand for sun protection
Baby and child-specific products show promise
Comfort becomes more important in sun care as competition from skin care grows
CATEGORY DATA
Table 115 Sales of Sun Care by Category: Value 2015-2020 Table 116 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Sun Care: % Value 2016-2020 Table 118 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 120 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025