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Home and garden will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise notably. The main reason for this has been a result of consumers spending more time at home during lockdown and therefore wanting to make their homes and gardens more enjoyable. Likewise, with more time being spent at home, many consumers have taken up hobbies such as gardening and DIY projects, with many others also using the sudden free time to get round to all the jobs that need doing in the...
Euromonitor International's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN POLAND
KEY DATA FINDINGS
2020 IMPACT
More time spent in the garden during lockdown boosts demand for gardening in 2020
E-commerce gathers pace at the expense of home improvement and gardening stores
Husqvarna Poland leads gardening in 2020
RECOVERY AND OPPORTUNITIES
Immediate slowdown before gardening surpasses the performance witnessed prior to the pandemic
Retailers focus on their online presence in 2021 and beyond
Robotic lawn mowers continue to see dynamic growth over the forecast period
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN POLAND
KEY DATA FINDINGS
2020 IMPACT
Office furniture largely benefits from remote-working and online studying
Outdoor furniture responds well to consumers spending more time in their gardens during the pandemic
IKEA continues to lead home furnishings in Poland in 2020
RECOVERY AND OPPORTUNITIES
Slowed growth as regulations ease and consumers spend less time at home
Shift from renting to buying boosts demand for home furnishings
Homewares and home furnishing stores will continue to lose sales to e-commerce
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN POLAND
KEY DATA FINDINGS
2020 IMPACT
Power and hand tools grow in demand as DIY projects increase over lockdown
DIY trend benefits the largest retailers such as Leroy Merlin and Obi
Cersanit SA continues to lead home improvement in 2020
RECOVERY AND OPPORTUNITIES
Stronger performance expected over the forecast period than in the review period
Potential closure of DIY stores causes slowed growth
Convenience boosts the popularity of e-commerce over the forecast period
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN POLAND
KEY DATA FINDINGS
2020 IMPACT
Consumers upgrade their cooking tools to enhance mealtime during lockdown
Older generations are introduced to e-commerce amidst the pandemic
IKEA continues to lead homewares in Poland in 2020
RECOVERY AND OPPORTUNITIES
Longer replacement cycles lead to slowed growth post pandemic
Dinnerware and cutlery boosted by dinner parties and resumed socialising
The health and wellness trend boosts demand for higher-quality products that enable the preparation of healthier food
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025