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Retail current value sales in home and garden declined for the first time in more than a decade during 2020. The economic shock of the pandemic had a significant negative effect on consumer confidence. This led many local consumers to reduce their discretionary spending, with purchases of big-ticket items, such as home furnishings, postponed in some cases. Items like beds and dining furniture were particularly hard hit. COVID-19 also accelerated the rate of decline in the UAE's expatriate popula...
Euromonitor International's Home and Garden in United Arab Emirates report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2020 IMPACT
Stuck-at-home consumers devote more time to gardening
Indoor plants remain popular with apartment dwellers
Desert Landscape Co LLC continues to lead in gardening
RECOVERY AND OPPORTUNITIES
Economic rebound will drive stronger growth in retail current value sales, particularly for hand tools, herbicides and pest control
More intense retail competition is likely to lead to more discounting and promotions
The government wants more Emiratis to grow their own food
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2020 IMPACT
Pandemic leads some consumers to postpone purchases of big-ticket items
Retailers respond with more discounts and promotions, as well as a pivot to e-commerce
IKEA is particularly popular with Emiratis and Indian expats
RECOVERY AND OPPORTUNITIES
Economic recovery will encourage consumers to reopen their wallets
The dominance of energy-efficient LED in lightening will deepen
E-commerce will continue to gain popularity, as consumers become more comfortable and retailers develop their infrastructure
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2020 IMPACT
Economic downturn and expat exodus drive decline in demand for home improvement
Ras Al Khaimah Ceramics PSC continues to led, despite reduced demand for bathroom and sanitaryware
Lockdown leads to surge in online shopping
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery and rebounding expat population should bolster demand later in the forecast period
Heightened price sensitivity is likely to outlast the pandemic
E-commerce will continue to percolate towards the mainstream
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2020 IMPACT
Pandemic leads to accelerated decline in expat numbers, undermining demand for homewares
Increase in home cooking provides some support to retail current value sales of homewares
Opening of third store reinforces IKEA's leadership position
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will boost discretionary spending on homewares
The pandemic has made local consumers more receptive to e-commerce
Sustainability and health and wellness will grow in importance in homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025