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Government measures to control the spread of Coronavirus (COVID-19) included stay-at-home restrictions in Costa Rica. This stimulated stockpiling among some consumers in some tissue and hygiene categories. Heightened demand was driven by more time spent at home and more intense cleaning regimes as people attempted to keep themselves, their families and their homes free from the virus. Instances of stockpiling occurred despite a call for calm by the government seeking to avoid crowding and produc...
Euromonitor International's Tissue and Hygiene in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesSANITARY PROTECTION IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Economic impact of the pandemic on disposable incomes reduces affordability of sanitary protection for many women
Industry players address stigma around menstruation by investing in marketing and communication campaigns
More industry players move into reusable sanitary protection in response to rising consumer demand
RECOVERY AND OPPORTUNITIES
Improvements in the economy in the wake of the pandemic boost sales of higher value categories including pantyliners and tampons
Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options
Pandemic provides opportunities for small companies and increased brand exposure while ongoing education efforts around menstruation are likely to continue to develop the category
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025NAPPIES/DIAPERS/PANTS IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Steady performance in 2020 due to economic constraints created by the pandemic
Buying patterns during 2020 dependent on income and job security leading to dichotomy of stockpiling or a switch out of the category to more cost-efficient options
Kimberly-Clark and Procter & Gamble retain lead and engage in promotional activities to ensure continued sales since the pandemic
RECOVERY AND OPPORTUNITIES
Sales pick up in line with recovery in household incomes and consumer confidence
Nappies/diapers/pants witnesses greater polarisation, segmentation and innovation
Popularity of natural materials and complete baby care solutions grow
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025RETAIL ADULT INCONTINENCE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Steady growth for retail adult incontinence thanks to a shift to at-home care, growth in e-commerce and the essential nature of these products
Highly concentrated category led by Essity and Kimberly-Clark
Growth in private label thanks to segmented retail environment for retail adult incontinence
RECOVERY AND OPPORTUNITIES
Low per capita consumption provides scope for further growth
Manufacturers raise awareness of incontinence through communication campaigns and engage in widening their product offer through new product development
Growing role for health specialist retailers and modern grocery retailers
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025WIPES IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Spikes in demand for all-purpose and baby wipes while panic buying leads to product restrictions
Strong growth for all-purpose cleaning wipes due to increased hygiene concerns
Kimberly-Clark's Huggies maintains its lead in wipes overall due to its strength in baby wipes, followed by Reckitt Benckiser in 2020
RECOVERY AND OPPORTUNITIES
Initial strong demand set to wane as the pandemic recedes
Growth of personal wipes as consumers extend their usage from their intended purpose
Industry players focus on mass-orientated marketing campaigns as well as a range of innovations
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2015-2020 Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025RETAIL TISSUE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Growth spike for retail tissue stimulated by the pandemic
Low growth for facial tissues and paper tableware as these products dropped down consumers' priorities
Multinationals Kimberly-Clark and Essity continue to characterise tissue value sales in 2020, while private label and exclusive lines from retailers gain traction
RECOVERY AND OPPORTUNITIES
Ongoing presence of the virus stimulates higher short-term at-home demand in 2021
Greater relevance of sophisticated retail tissue lines
Greater environmental focus over the forecast period
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2015-2020 Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025AWAY-FROM-HOME TISSUE AND HYGIENE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Significant decline due to closure of foodservice and reduced tourist numbers
Industry players in AFH tissue regroup and focus on retail tissue in order to survive the economic consequences of the pandemic
Mass closure of education facilities not offset by rising demand from public healthcare establishments
RECOVERY AND OPPORTUNITIES
Despite ongoing uncertainty, the return of tourism and reopening of society leads to a rebound for AFH tissue and hygiene
Recovery across the category despite predicted economic constraints over the forecast period
Kimberly-Clark and Essity retain the lead based on the strength of their leading retail brands over the forecast period
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025