No products
More info
Overall, home and garden in the Netherlands performed very well amid the Coronavirus (COVID-19) crisis in 2020. Even though consumers were locked down in spring 2020, most retailers stayed open, including home improvement and gardening stores. Despite this, e-commerce sales still boomed in 2020. In general, Dutch consumers are pretty familiar with internet retailing, but they really started embracing it for home and garden in 2020. Previously, home and garden e-commerce sales lagged behind other...
Euromonitor International's Home and Garden in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Home seclusion boosted the sales of gardening in 2020
Robotic lawn mowers received growing attention
Shift to e-commerce was still witnessed despite key retailers being exempt from the mandated store closures
RECOVERY AND OPPORTUNITIES
Slower growth in the forecast period as large purchases were completed under lockdown
New housing developments will support growing demand
Urbanisation will provide opportunities for the development of horticulture
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Home furnishing sales picked up after the first lockdown in 2020
Home seclusion motivated consumers to replace their old indoor furniture
Retailers with omnichannel strategies performed best
RECOVERY AND OPPORTUNITIES
Growth in home furnishings will slow but the outlook for the forecast period remains positive
High growth of e-commerce will attract more retailers to develop online capabilities
Switch towards LED will continue
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
Lockdown paved the way for home improvement projects in 2020
The DIY consumer drove sales
Retailers focused on improving their online capabilities to meet consumers' demands for convenience
RECOVERY AND OPPORTUNITIES
Several factors supporting strong performance in the forecast period
Smaller projects will continue driving growth
Retailers will have to adapt to keep up with e-commerce
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN THE NETHERLANDS
KEY DATA FINDINGS
2020 IMPACT
More meals at home encouraged consumers to replace dinnerware in 2020
Since consumers cooked more in 2020 they were more willing to purchase new homewares
Ease of online purchasing boosted the shift towards e-commerce
RECOVERY AND OPPORTUNITIES
Economic uncertainty may moderate the growth of homewares in the forecast period
E-commerce will continue playing an important role
Housing trends will provide an opportunity for growth for homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025