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In 2020 overall, home and garden in Romania will respond well to the COVID-19 pandemic as current value sales rise. The main reason for this is because lockdown and the ongoing restrictions have made Romanians more mindful of investing in their outdoor spaces and the importance of the comfort of their home. As a result, consumers have begun to allocate more money to renovate their homes. In a lot of cases, Romanians have been using the money saved for holidays to purchase products like gardening...
Euromonitor International's Home and Garden in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Gardening responds well to the COVID-19 pandemic as consumers spend more time at home in 2020
Increased interest in horticulture due to ongoing restrictions on visiting nature
E-commerce gathers pace amidst the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
Slowed growth as consumers return to pre pandemic routines
Health and wellness and eco-friendly trends persist over the forecast period
Stronger demand for high tech products and innovations
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Impressive performance for home furnishings in 2020 as a result of increased desire for comfortable homes during lockdown
Remote working and increased garden times boost demand for office and outdoor furniture
Mobexpert Group SRL continues to lead in 2020
RECOVERY AND OPPORTUNITIES
Positive future for home furnishings despite slowed growth post pandemic
E-commerce continues to become more sophisticated and user-friendly
Sustainability influences purchasing decisions as Romanians become more eco-friendly
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Renovations seen as a hobby during lockdown as consumers have more time to spend on their homes
Paints with antibacterial properties attract health-conscious consumers amidst the pandemic
Sanex SA maintain lead of home improvements in Romania
RECOVERY AND OPPORTUNITIES
Authenticity trend boost demand for home improvements over the forecast period
Marketing campaigns intensify to capture new consumers
E-commerce continues to gather pace, however many consumers prefer home improvement showrooms
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Increased cooking time boosts demand for homeware during home confinement
Groupe SEB leads the high-fragmented competitive landscape in 2020
Domestic players increasingly enter the market
RECOVERY AND OPPORTUNITIES
Remote-working and contagion anxieties continue to boost demand for homewares
Products with a healthy positioning grow in popularity
E-commerce continues to gather pace, however at a slower rate than seen in 2020
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025