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Overall, Finland has been one of the best performing countries in Europe throughout the COVID-19 pandemic (thus far), with a low number of infections, a low number of deaths, and relatively small damage to the economy and/or a decrease in GDP. The country also had one of the softest approaches in Europe, with people recommended to avoid social contact, but without curfews. This environment is helping to benefit pet care in 2021.
Euromonitor International's Pet Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN FINLAND
KEY DATA FINDINGS
2021 IMPACT
Ongoing "puppy boom" gives dog food a long-term boost, with smaller dogs becoming increasingly popular
Humanisation, premiumisation and high-quality nutrition drive innovation and sales
Multi-nationals maintain top places, with domestic Dagsmark tipped as one to watch
RECOVERY AND OPPORTUNITIES
Key trends of premiumisation, humanisation and pampering to drive growth over forecast period
Private labels upgrade their products to meet premiumisation trends
Musti's puppy and kitten club provides excellent example of strategy to win loyal, long-term customers
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN FINLAND
KEY DATA FINDINGS
2021 IMPACT
Cat food is benefiting from increased pet ownership and premiumisation trends
Cats remain the most popular pets, as the Finnish Cat Association calls for higher uptake of animal registrations
Competition heats up between leading global players, as private labels launch premium positioned products
RECOVERY AND OPPORTUNITIES
Domestic producers highlighting "Finnishness" are tipped as the ones to watch
E-commerce continues to grow, as leading players concentrate on both their in-store and online experiences
Demographics in Finland good for cat growth, with premiumisation and humanisation being "recession proof"
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 Distribution of Cat Food by Format: % Value 2016-2021 Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN FINLAND
KEY DATA FINDINGS
2021 IMPACT
Other pet food is seeing a boost from increased pet ownership, albeit trend may be shorter lived than seen in cats and dogs
Grocery retailers underperform and lose out to pet shops and e-commerce, due to limited stock of other pet food
Versele-Laga maintains its overall lead, due to lower levels of activity in other pet food than seen in cats and dogs
RECOVERY AND OPPORTUNITIES
Uncertain other pet population over forecast period, with fears of abandonment of animals acquired in haste
Channel migration to e-commerce and specialist pet stores set to continue, whilst other pets remain somewhat neglected through mainstream channels
Other pets miss out on "Instagrammable" trend due to lower levels of humanisation
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021 Table 54 Sales of Other Pet Food by Category: Value 2016-2021 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN FINLAND
KEY DATA FINDINGS
2021 IMPACT
Pet products is seeing a boost from increased "pet parenting", premiumisation, humanisation and pampering
E-commerce and pet stores continue to cannibalise grocery retailers
Best Friend Group maintains its top places, whilst category remains mostly fragmented
RECOVERY AND OPPORTUNITIES
Premiumisation and humanisation trends set to remain due to stronger bonding between pet owners and their animals
Pet healthcare set to go from strength to strength over forecast period
Fragmentation and changing trends keep the competitive spirits high
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2016-2021 Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 68 Sales of Other Pet Products by Type: % Value 2016-2021 Table 69 NBO Company Shares of Pet Products: % Value 2016-2020 Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 71 Distribution of Pet Products by Format: % Value 2016-2021 Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026