Product Code: CHGB
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
Herbal products gain popularity over non-herbal alternatives
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Most adult analgesics record growth in 2021 due to sedentary lifestyles
Vaccines give an extra boost to acetaminophen
While topical analgesics/anaesthetic sees solid growth in 2021, it fails to recover to the 2019 level of sales
PROSPECTS AND OPPORTUNITIES
Topical analgesics/anaesthetic to become one of the largest categories within analgesics by 2026
Mitigated incidence of illnesses will curtail growth for analgesics in the forecast period
E-commerce to grow further in the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 policies and related habits maintain the category's decline
Antihistamines/allergy remedies fares better and sees several switches to General Sales List (GSL)
Nasal sprays is the only category within decongestants to see growth in 2021
PROSPECTS AND OPPORTUNITIES
All categories within cough, cold and allergy (hay fever) remedies will see growth in the forecast period
Some categories will not reach the pre-COVID-19 level of sales even by 2026
Growth in herbal/traditional cough, cold and allergy (hay fever) remedies to be challenged by vitamins and dietary supplements
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digestive remedies sees a minor decline in 2021, due to travel-associated products
Antacids and proton pump inhibitors continue their growth trajectory
Adult and paediatric motion sickness remedies fare differently
PROSPECTS AND OPPORTUNITIES
As travel resumes, so will growth in all associated digestive remedies
A healthier nation will slow down the growth of digestive remedies
IBS treatments set to see slowing growth over 2022-2026
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Antipruritics records the highest growth in dermatologicals in 2021
Topical antifungals, germicidals/antiseptics and allergy remedies continue to perform well
Hair-related products see different performances
PROSPECTS AND OPPORTUNITIES
Nappy (diaper) rash treatments set to turn to decline in the forecast period
Digital strategies will increase in the forecast period despite a stable e-commerce share
Antiparasitics/lice treatments and cold sore treatments to see growth in the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
The pandemic increases the pool of non-smokers
However, some people who previously quit relapse
In addition, many people who want to quit opt for alternatives to NRT products
PROSPECTS AND OPPORTUNITIES
Smoking prevalence will continue to decrease in the forecast period
NRT products will continue to face serious competition from vaping
NRT products to suffer from the rise of perceived healthy alternatives
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Getting enough sleep is a key component of good health for UK consumers
High levels of stress maintain poor quality of sleep
Herbal/traditional sleep aids outperform the overall category
PROSPECTS AND OPPORTUNITIE
Sleep aids will continue to see growth in the forecast period
Growing competition from dietary supplements, CBD products and devices
Sleep aids will continue to have the highest share of e-commerce of all OTC products
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Standard eye care sees growth in 2021
Allergy eye care benefits from a strong hay fever season
Eye care continues to see a shift in channels in 2021
PROSPECTS AND OPPORTUNITIES
Eye care to see growth in the forecast period
Allergy eye care likely to benefit from global warming
E-commerce to see steady growth
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
The decline of first aid kits continues
Other categories see contradictory trends
Private label loses share to leading brands
PROSPECTS AND OPPORTUNITIES
First aid kits to continue suffering the impact of COVID-19
Minor growth expected for adhesive bandages and other wound care products in the forecast period
Private label players will have to rethink their strategies
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for immunity boosts sales of vitamins, with multivitamins and vitamin D as clear winners
Sales of vitamins through e-commerce continue to grow
Leaders Holland & Barrett and Boots continue to see falling shares in 2021
PROSPECTS AND OPPORTUNITIES
Consumers will continue to look for products that support health generally
Personalised vitamins to continue to gain ground as consumers demand more efficacy
Inclusivity through emerging new vitamin formats
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong demand for immunity-positioned dietary supplements
Herbal/traditional dietary supplements posts strongest growth as demand for CBD supplements rises
Vitabiotics retains leadership of dietary supplements thanks to its wide-ranging brand portfolio
PROSPECTS AND OPPORTUNITIES
Sustained interest in dietary supplements
Growing consumer interest in personalised dietary supplements
Sales of dietary supplements through e-commerce will continue to gain ground
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of movement due to home confinement leads UK consumers to gain weight
Consumers prefer natural alternatives to weight loss supplements and OTC obesity
Competition heats up in meal replacement, with new entrants and launches
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing set to rise in the forecast period as the social pressures of losing weight return
Opportunity to advance into personalised meal replacement services
E-commerce will continue to strengthen its position as a core distribution channel
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gym reopening and the lifting of restrictions boost demand
E-commerce loses share to grocery retailers
Leaders continue to expand with omni-presence strategy
PROSPECTS AND OPPORTUNITIES
Vegan and plant-based are main growth drivers in sports nutrition
Sports non-protein products expected to outperform other categories
Increasing competition from outside of sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
CBD products drive the growth of herbal/traditional dietary supplements and herbal/traditional topical analgesics
Britons prefer herbal/traditional cough and cold remedies over non-herbal
Stronger demand for herbal/traditional paediatric dietary supplements
PROSPECTS AND OPPORTUNITIES
Overall good performance predicted for herbal/traditional products over 2021-2026
Herbal/traditional products to gain further popularity over non-herbal alternatives
Further fragmentation for herbal/traditional products as the competitive landscape expands
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric analgesics sees minor growth in 2021, unlike paediatric motion sickness remedies
Paediatric cough/cold remedies continues its decline in 2021
Paediatric vitamins and dietary supplements sees strong growth in 2021
PROSPECTS AND OPPORTUNITIES
Nappy (diaper) rash treatments returns to decline in the forecast period
Paediatric cough/cold remedies will see growth in the forecast period
Herbal/traditional paediatric vitamins and dietary supplements to gain further popularity
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
