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As people transitioned to working and spending more time at home, pet ownership rose during the epidemic and continues to do so in 2021. Ownership growth and more time spent at home bonding with pets have been driving pet spending. The humanisation trend remains prevalent in 2021 - people increasingly consider their pets as a member of the family, and this has led to growing demand for more human-like food and products for their pets. Pet food increasingly mirrors trends in human food with the n...
Euromonitor International's Pet Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN TAIWAN
KEY DATA FINDINGS
2021 IMPACT
Growing dog population and humanisation trend drive demand for dog food
Delays in delivery of imported brands benefit local manufacturers of dog food
Rising population of stray dogs in shelters creates opportunities for local brands to bolster their image while boosting sales of mid-tier brands in large sizes
RECOVERY AND OPPORTUNITIES
Value shares of leading multinational players erode as growing use of the Internet helps new and other smaller brands emerge
Mid-priced dog food benefits from the expansion of the supermarkets and variety stores channels
Fresh pet food, while still niche, is set to gain in value share over the forecast period
CATEGORY INDICATORS
Table 10 Dog Owning Households: % Analysis 2016-2021 Table 11 Dog Population 2016-2021 Table 12 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 Dog Food by Price Band 2021 Table 13 Sales of Dog Food by Category: Volume 2016-2021 Table 14 Sales of Dog Food by Category: Value 2016-2021 Table 15 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 16 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 17 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 18 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 19 NBO Company Shares of Dog Food: % Value 2016-2020 Table 20 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 21 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 22 Distribution of Dog Food by Format: % Value 2016-2021 Table 23 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 24 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 25 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN TAIWAN
KEY DATA FINDINGS
2021 IMPACT
Demand for cat food continues to increase, in line with a higher and growing percentage of cat ownership during the epidemic
Demand for freeze-dried raw cat food increases, but high prices pose a barrier to wide adoption
Growing understanding of nutritional needs leads to higher demand for wet cat food
RECOVERY AND OPPORTUNITIES
Premium wet cat food sees the appearance of more local brands that increasingly use social media to generate interest and sales
Demand for cat food with natural positioning increases, but high prices create a possible ceiling for the more premium products
Customisation and subscriptions are a growing trend among Taiwanese cat owners
CATEGORY INDICATORS
Table 27 Cat Owning Households: % Analysis 2016-2021 Table 28 Cat Population 2016-2021 Table 29 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 Cat Food by Price Band 2021 Table 30 Sales of Cat Food by Category: Volume 2016-2021 Table 31 Sales of Cat Food by Category: Value 2016-2021 Table 32 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 33 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 36 NBO Company Shares of Cat Food: % Value 2016-2020 Table 37 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 38 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 39 Distribution of Cat Food by Format: % Value 2016-2021 Table 40 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 41 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 42 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 43 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN TAIWAN
KEY DATA FINDINGS
2021 IMPACT
Demand for small mammal/reptile food continues to increase in line with rising popularity of rabbits
Demand for bird food grows in line with a slight increase in bird ownership
E-commerce continues its upward march
RECOVERY AND OPPORTUNITIES
Growing rabbit population leaves potential for producers to develop a greater variety of food choices
Demand for fish food remains steady as fish population annually increases incrementally
Imported brands continue to dominate within small mammal/reptile food as pet owners trust the quality of the products
CATEGORY INDICATORS
Table 44 Other Pet Population 2016-2021CATEGORY DATA
Table 45 Sales of Other Pet Food by Category: Volume 2016-2021 Table 46 Sales of Other Pet Food by Category: Value 2016-2021 Table 47 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 48 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 49 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 50 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 51 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 52 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 53 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 54 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 55 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 56 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2021 IMPACT
More time spent at home drive a spike in spending on pet products in 2021
Growing debate on the importance of pet oral care boosts demand for health-related products
Growing number of animal shows allows local brands to gain brand awareness
RECOVERY AND OPPORTUNITIES
Cat litter sees continued premiumisation and innovation
Pet humanisation and social media drive demands for interactive pet products
Demand continues to increase for health-related products, especially those that can provide early detection of potentially health-threatening problems and conditions
CATEGORY DATA
Table 57 Sales of Pet Products by Category: Value 2016-2021 Table 58 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 59 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 60 Sales of Other Pet Products by Type: % Value 2016-2021 Table 61 NBO Company Shares of Pet Products: % Value 2016-2020 Table 62 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 63 Distribution of Pet Products by Format: % Value 2016-2021 Table 64 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026