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Overall home and garden witnessed a significant double-digit current value decline in 2020, with falling sales seen across almost all categories due to COVID-19. The complete lockdown of the country for two months in the first half of the year to prevent the spread of the virus limited consumers' opportunity to shop, which had a notable negative impact on sales. However, even when outlets reopened consumer sentiment had changed, which further negatively impacted sales. People were apprehensive o...
Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Distribution of Home and Garden by Format: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format and Category: % Value 2020 Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Gardening turns to decline due to economic impact of COVID-19
Steepest declines for products with the highest prices
Gardening remains largely unorganised, whilst e-commerce gains share
RECOVERY AND OPPORTUNITIES
Seeds set to perform well due to the ability to feed families
Powered products and fertilisers will see slower growth
Easy availability of products and rising knowledge to help boost sales
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020 Table 10 Sales of Gardening by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Gardening: % Value 2016-2020 Table 12 LBN Brand Shares of Gardening: % Value 2017-2020 Table 13 Distribution of Gardening by Format: % Value 2015-2020 Table 14 Forecast Sales of Gardening by Category: Value 2020-2025 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Decline as outlets close and disposable incomes fall
Home office furniture and LED lamps buck the declining trend
New product developments despite or because of the pandemic
RECOVERY AND OPPORTUNITIES
Rebound to growth as the impact of COVID-19 starts to fade
Premiumisation set to drive value sales
Household growth and individualism will contribute to growth
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020 Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Erratic performance for home improvement during 2020
Launch of more natural home paints to maintain consumers' interest
Asian Paints remains the standout player in home improvement
RECOVERY AND OPPORTUNITIES
Recovery of the economy and housing market set to drive growth
Online tools will be used to attract consumers to home paint
Consumers looking for an experience in bathroom and sanitaryware
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020 Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 28 Distribution of Home Improvement by Format: % Value 2015-2020 Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Despite factors for growth, consumer spending caution leads to decline
Consumers purchase cookware to cook different dishes in lockdown
TTK Prestige's strength in stove top cookware maintains its lead
RECOVERY AND OPPORTUNITIES
Growth will be driven by economic recovery and rising households
Quality will be increasingly important
Food delivery could be a potential threat to homewares
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020 Table 32 Sales of Homewares by Category: % Value Growth 2015-2020 Table 33 Sales of Homewares by Material: % Value 2015-2020 Table 34 NBO Company Shares of Homewares: % Value 2016-2020 Table 35 LBN Brand Shares of Homewares: % Value 2017-2020 Table 36 Distribution of Homewares by Format: % Value 2015-2020 Table 37 Forecast Sales of Homewares by Category: Value 2020-2025 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025