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While measures introduced to limit the spread of COVID-19 have had a severe impact on lifestyles and economic conditions in New Zealand, the pet food industry has proven resilient. Although border and travel restrictions caused temporary strains on the supply chain, the supply of pet food was not hugely impacted aside from some minor delays during the country's Alert Level Four lockdown. Industry players did, however, see exports suffer slightly as markets such as the US, China and Europe were m...
Euromonitor International's Pet Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 IMPACT
Lifestyles during pandemic lead to greater use of dog treats
Growing influence of health-awareness and eco-consciousness
Expanded distribution increases access to premium products
RECOVERY AND OPPORTUNITIES
Continued strong growth in dog treats
Focus on nutrition and quality despite challenging economic conditions
Distribution developments set to have a lasting influence
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 IMPACT
Increase in treating occasions and demand for larger packaging formats
Premiumisation trend continue to gain momentum
Leaders look to innovation and expanded distribution
RECOVERY AND OPPORTUNITIES
Increased engagement provides platform for further premiumisation
Finding sustainable ways to provide portion control
Lasting shift in shopping patterns
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 48 Distribution of Cat Food by Format: % Value 2016-2021 Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 IMPACT
Need for companionship drives up pet ownership
Emergence of premiumisation in other pet food
Masterpet continues to gain share
RECOVERY AND OPPORTUNITIES
Expanded pet population provides platform for development
E-commerce to play key role in store-based brands' development
Abandoning small animals into the wild poses threat to biodiversity
CATEGORY INDICATORS
Table 53 Other Pet Population 2016-2021CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2016-2021 Table 55 Sales of Other Pet Food by Category: Value 2016-2021 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2021 IMPACT
Growing focus on health and nutrition
Indulgence and grooming
Masterpet benefits from distribution strength
RECOVERY AND OPPORTUNITIES
Continued popularity of e-commerce
Ongoing awareness of pet health
Growing demand for environmentally friendly cat litter
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2016-2021 Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 69 Sales of Other Pet Products by Type: % Value 2016-2021 Table 70 NBO Company Shares of Pet Products: % Value 2016-2020 Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 72 Distribution of Pet Products by Format: % Value 2016-2021 Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026