Product Code: CHTW
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Analgesics see steady growth in 2021
GSK Consumer Healthcare maintains lead in 2020
Systemic analgesics outperform topical analgesics
PROSPECTS AND OPPORTUNITIES
Health authorities encouraging more self-medication and self-diagnoses
Topical analgesics higher growth potential
Herbs that can treat pain are increasingly favoured by consumers in Taiwan.
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cough and cold remedies see steady growth in 2021
GSK maintains its leadership position
Medicated confectionery benefits from self-treatment
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Convenience and preventative functions to boost some products
Herbal based and immune boosting remedies show growth potential
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased home cooking dampens value sales
No changes at the top
Kowa gains from temporary withdrawal of Gelfos
PROSPECTS AND OPPORTUNITIES
Ageing population drives value sales over forecast period
Limited growth predicted for laxatives as health awareness increases
Herbal-based remedies show growth potential
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Muted growth, though certain products perform more strongly than others
Lamisil benefits from withdrawal of rival brand
Increased self-diagnoses of dermatological ailments
PROSPECTS AND OPPORTUNITIES
Muted value growth over forecast period
Climate change contributes to value sales
The ageing population will support growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further slump as consumer base shrinks
Government funded counselling service reduces need for OTC products
Staleness, as value sales continue to fall
PROSPECTS AND OPPORTUNITIES
Long term outlook is negative
Players need to be inventive
Ban on flavoured e-cigarettes benefits NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic related stress leads to increase in value sales of sleep aids
Still limited number of players
Increasing trend towards herbal ingredients
PROSPECTS AND OPPORTUNITIES
Demand for sleep aids among women is growing
E-commerce gains value share
Increase of self-medicating
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Eye care sees strong growth in 2021
Japanese brands dominate eye care in Taiwan
Increasing array of ingredients
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over the forecast period
Eye care set to be boosted by the ageing population
Natural positioning key part of messaging
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Muted value growth as less minor injuries as people confined to homes due to COVID-19
3M Taiwan remains dominant in 2021
High diabetes rates leads to need for more specialised wound care
PROSPECTS AND OPPORTUNITIES
Increased engagement in exercise to underpin continued growth
Chronic wound care products for elderly drive value sales.
Wound care with antimicrobial dressings increase value share
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher growth than 2020, as COVID-19 infection rates surge
GSK Consumer Healthcare maintains lead
E-commerce channel continues to gain value share
PROSPECTS AND OPPORTUNITIES
Subscription-based vitamins a growing trend
Vitamin D offers potential as consumers become educated in its benefits
Japanese brands gain value share
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Steady e-commerce growth as brands have been ramping up their online presence
Local manufacturers form partnerships with local pharmacy chains
Probiotics, glucosamine and lutein star performers
PROSPECTS AND OPPORTUNITIES
Segmentation key to growth over forecast period
Value sales driven by preventative health.
E-commerce channel continues to gain value share
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
People put on weight due to more sedentary lifestyle caused by pandemic
Herbalife maintains lead, Burner performs well thanks to range and availability
Players with online presence perform well
PROSPECTS AND OPPORTUNITIES
Demand is growing steadily due to rising number of people with excess weight
Integrated marketing and promotional activities important to increase brand image and stimulate sales
Consumers look for more holistic approach
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Taiwanese eager to practice sport again
Emerging brands gain strength in sports nutrition
Online space is the key battleground
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Protein enters the mainstream
Convenience a growing trend
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shift to OTC herbal/traditional products due to pandemic
Players offering tonics perform well
Herbs with antiviral and immune boosting properties drive value sales
PROSPECTS AND OPPORTUNITIES
Scientific community increasingly embraces herbal/traditional products, leading to wider acceptance
Increased segmentation over forecast period
Consumers more mindful of their health as a result of pandemic
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric consumer health recovers from slump in 2020
BioGaia sees dynamic growth in 2021
More engagement in online space
PROSPECTS AND OPPORTUNITIES
Declining birth rate constrains growth potential of paediatric consumer health
Limited self-medication for children, limited potential for new entrants
Players focus on child-friendly design
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
