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Due to the outbreak of COVID-19 in 2020, home and garden in Hong Kong recorded a significant, double-digit value decline of 32%, compared to growth of 3% the previous year.
Euromonitor International's Home and Garden in Hong Kong, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Distribution of Home and Garden by Format: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format and Category: % Value 2020 Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Indoor plants drive growth as COVID-19 sees consumers spending more time indoors
Smart plant sales benefit from broader availability
Greater specialisation in gardening stores aids sales
RECOVERY AND OPPORTUNITIES
The ongoing impact of COVID-19 affects supply chains
A rise in premiumisation, however, simplicity will remain key for gardening equipment
The millennial consumer base looks for functionality and convenience
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020 Table 10 Sales of Gardening by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Gardening: % Value 2016-2020 Table 12 LBN Brand Shares of Gardening: % Value 2017-2020 Table 13 Distribution of Gardening by Format: % Value 2015-2020 Table 14 Forecast Sales of Gardening by Category: Value 2020-2025 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a double-digit decline as construction projects are cancelled
Working from home boosts sales for home office furniture in 2020
Profilia drives the development of smart furniture in Hong Kong
RECOVERY AND OPPORTUNITIES
Home furnishings recover, and construction projects continue
Smaller living spaces negatively impacts outdoor furniture, while multifunctional options grow
Major growth potential for LED luminaires and lamps
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020 Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
A halt on renovation projects leads to a sharp decline in 2020
Paint proves popular as wallpaper continues to decline
Nippon Paint and Akzo Nobel continues to lead, improving share in 2020
RECOVERY AND OPPORTUNITIES
New homeowners and the return of renovation projects boosts growth
Wooden flooring becomes fashionable, driving growth
The increasing Do-It-For-Me trend stifles sales for home improvement
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020 Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 28 Distribution of Home Improvement by Format: % Value 2015-2020 Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
A rise in home cooking boosts sales for kitchen and cookware
Beverageware declines as social occasions are limited during 2020
IKEA's success is based on its reputation and cost-effectiveness
RECOVERY AND OPPORTUNITIES
Cookware and cutlery struggle as out of home opportunities rise
Kitchenware records growth due to an expansion of the consumer base
Consumer's pursuit of the perfect home fuels sales over the coming years
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020 Table 32 Sales of Homewares by Category: % Value Growth 2015-2020 Table 33 Sales of Homewares by Material: % Value 2015-2020 Table 34 NBO Company Shares of Homewares: % Value 2016-2020 Table 35 LBN Brand Shares of Homewares: % Value 2017-2020 Table 36 Distribution of Homewares by Format: % Value 2015-2020 Table 37 Forecast Sales of Homewares by Category: Value 2020-2025 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025