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Even though home and garden registered an increase in current value sales in 2020, much of this growth was a result of inflation. In fact, inflation in the local market was around 50% in 2020. However, home and garden's retail volume sales have fallen in 2020. COVID-19 increased the already present local economic crisis, causing a sharp reduction in consumers' purchasing patterns and generating big changes in consumer behaviour. In mid-March 2020, the Argentine government established a social, p...
Euromonitor International's Home and Garden in Argentina report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN ARGENTINA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion led consumers to create vegetable gardens which bolstered growth in 2020
Consumers invested in indoor plants to make home seclusion more enjoyable
Online resources launched to help consumers create gardens
RECOVERY AND OPPORTUNITIES
Growth will be sustained throughout the forecast period
Much room for the development of e-commerce
Small entrepreneurs will play an essential role
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN ARGENTINA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion led consumers to place a greater focus on their indoor furniture in 2020
Government financing programme encouraged more purchases
Sales through e-commerce boomed
RECOVERY AND OPPORTUNITIES
Strong growth ahead in the forecast period
Increasing sales of affordable furniture expected as purchasing power falls
Players will focus on improving online capabilities
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN ARGENTINA
KEY DATA FINDINGS
2020 IMPACT
Consumers took on maintenance projects in 2020 to make home seclusion more enjoyable
Distribution was unaffected by the pandemic
Some company operations were curtailed by lockdown
RECOVERY AND OPPORTUNITIES
More robust growth expected in 2021
Affordable offerings set to drive growth
Players will focus on strengthening online sales with the use of social media and omnichannel capabilities
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN ARGENTINA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion turned consumers attention to stocking up their kitchens in 2020
Social media was a crucial marketing tool, especially influencers
Mandated store closures provided an opportunity for the development of e-commerce
RECOVERY AND OPPORTUNITIES
Recovery may be hindered by unfavourable economic conditions in the forecast period
More affordable and private label brands likely to benefit from the economic situation
E-commerce sales will be driven by social media marketing
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025