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Overall, home and garden posted a marginal increase in retail current value sales over 2020, although the industry witnessed a mixed performance in terms of categories. Gardening and homewares benefited significantly from the Coronavirus (COVID-19) pandemic and the subsequent measures to stem the spread of the virus in Mexico. Both categories posted faster retail current value sales growth in 2020, compared with 2019. Lockdown and home seclusion, smart/remote working and distance learning, as we...
Euromonitor International's Home and Garden in Mexico report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) boosts the appeal of gardening as a food producing option and leisure pursuit
Economic concerns and home seclusion see shift from do-it-for-me to do-it-yourself
Internationals leverage strong quality/performance perception to lead gardening equipment, while local brands perform well in horticulture
RECOVERY AND OPPORTUNITIES
Slowdown anticipated in 2021 due to accelerated growth in 2020 and consumer return to work, social and leisure norms
Retailers invest in social media and in-store displays and exhibitions to stimulate interest in gardens and gardening
Home Depot's successful use of e-commerce set to pave the way for further development and growth in the channel
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Consumers focus on smaller, more affordable items, immediate need and organisational products
Home office furniture sees strong value sales growth as consumers purchase products to facilitate home working and studying
Merging of interior and external living spaces boosts sales of outdoor furniture and barbecues for social, relaxation and meal purposes
RECOVERY AND OPPORTUNITIES
Slow return to normalcy set to continue to grow demand for products that fit with home working, relaxation and socialising needs
Resumption of home building to offer well trammelled path to purchases of home furnishings
Players expected to intensify their investment in social media and e-commerce for communication and sales opportunities
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Home seclusion affords consumers the time to decorate and carry out repairs and renovations in the home
Consumers use decorative paint, wall covering and floor covering to change the look or feel of a room or part of the home
Manufacturers and specialist retailers invest in promotions to remain visible and gain value shares
RECOVERY AND OPPORTUNITIES
Home-centred lifestyles and pick up in the housing market expected to underpin positive growth performance
Investments in online advertising, promotions and sales platforms set to see further development and growth of e-commerce
Pre-COVID-19 trends set to resurface as consumers seek durable, functional, aesthetically-pleasing and sustainable products
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) lockdown spurs sales as time-rich consumers turn to home cooking and baking
More cooking increases pressure on kitchen space and the need for food storage products
Home cooking/baking trend increases usage and desire for new cookware
RECOVERY AND OPPORTUNITIES
Good, but slower value growth anticipated as Mexico returns to normalcy and many households are well stocked with homewares
New brands expected as players respond to growing at-home and on-the-go demand for kitchenware
COVID-19 experience set to enhance already underway move towards more sustainable products
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025