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Home and garden experienced a marginal improvement in 2020 in terms of value growth compared to the declines recorded by the market over much of the review period. Unlike many other countries, Taiwan did not enter into a national lockdown after the global outbreak of COVID-19, although local consumers experienced various initial restrictions from February to May. Furthermore, caution regarding the pandemic influenced their purchasing patterns, with many uncomfortable with spending long periods o...
Euromonitor International's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Distribution of Home and Garden by Format: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format and Category: % Value 2020 Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Despite lack of a national lockdown, cautious consumers spend longer time at home early in the year, indulging in relaxing gardening activities
Limited gardening space favours indoor plants and seeds in Taiwan
Leading player Green Orchids gains further share within highly fragmented competitive landscape dominated by local companies
RECOVERY AND OPPORTUNITIES
Gardening offers potential for further growth over the forecast period
Despite further likely share gain for e-commerce, specialist store-based retailers will remain popular amongst local consumers
Foreign players will continue to struggle to penetrate category due to dominance of affordable local brands
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020 Table 10 Sales of Gardening by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Gardening: % Value 2016-2020 Table 12 LBN Brand Shares of Gardening: % Value 2017-2020 Table 13 Distribution of Gardening by Format: % Value 2015-2020 Table 14 Forecast Sales of Gardening by Category: Value 2020-2025 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Unexpected upturn in real estate market in 2020 supports improving performance of home furnishings in 2020
Indoor furniture and home textiles benefit from upturn in real estate and longer time spent at home in Q1
IKEA further consolidates its leadership in 2020, popular for its one-stop shopping concept
RECOVERY AND OPPORTUNITIES
Further growth momentum predicted for home furnishings over the forecast period
Further penetration of e-commerce and crowdfunding to support local brands
Greater differentiation and innovation needed to stand out from the competition
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020 Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Unexpected upturn in real estate sales in 2020 boosts sales of home improvement
Floor covering and wall tiles continue to struggle
Yung Chi Paint & Varnish MFG Co Ltd retains overall leadership of home improvement in 2020 but competitors record more dynamic performances
RECOVERY AND OPPORTUNITIES
More positive outlook predicted for home improvement over the forecast period
Despite popular television advertising, players are likely to look to more creative marketing to expand consumer reach
POYA Home continues to expand its chain of outlets amongst a wealth of independent hardware stores
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020 Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 28 Distribution of Home Improvement by Format: % Value 2015-2020 Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Overall decline for homewares in 2020, driven by stove top cookware
Players forced to look at innovative ways to attract consumers in the face of declining demand
Further consolidation amongst leading players despite highly fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
More positive outlook for homewares over the forecast period
Unbranded to remain dominant despite further share gain by leading players
Innovative marketing strategies to be adopted by brands
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020 Table 32 Sales of Homewares by Category: % Value Growth 2015-2020 Table 33 Sales of Homewares by Material: % Value 2015-2020 Table 34 NBO Company Shares of Homewares: % Value 2016-2020 Table 35 LBN Brand Shares of Homewares: % Value 2017-2020 Table 36 Distribution of Homewares by Format: % Value 2015-2020 Table 37 Forecast Sales of Homewares by Category: Value 2020-2025 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025