Product Code: CHGR
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Previous stockpiling and COVID-19 prevention measures curb overall demand
Reversal of fortunes for acetaminophen and ibuprofen in 2021
COVID-19 fallout discourages price increases and new product development
PROSPECTS AND OPPORTUNITIES
Maturity will temper further expansion of analgesics
Ibuprofen expected to grow fastest, but acetaminophen will remain most popular
Chemists/pharmacies will continue to dominate analgesics distribution
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Measures to curb spread of COVID-19 suppress demand in 2021
New law on antibiotics benefits OTC products for cough, cold and flu relief
Vian's Depon Cold & Flu continues to gain ground
PROSPECTS AND OPPORTUNITIES
Habits adopted during the pandemic will continue to affect demand
Greater caution around antibiotic use bodes well for OTC cough and cold remedies
Competitive pressures set to intensify over the forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Impact of COVID-19 continues to shape category performances in 2021
Demand for some product types hampered by preventive digestive health practices
Penetration of OTC digestive remedies limited by UTC sales of Rx products
PROSPECTS AND OPPORTUNITIES
Preventive digestive health trend will continue to restrict volume growth potential
Shift to more natural solutions will temper recovery of motion sickness remedies
UTC sales of Rx brands set to remain a major challenge for OTC products
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Antipruritics benefits from frequent hand washing and use of hand sanitisers
Antiparasitics/lice and cold sore treatments worst affected by COVID-19 in 2021
Herbal/traditional varieties and premium products continue to gain popularity
PROSPECTS AND OPPORTUNITIES
UTC sales of Rx brands will limit volume growth prospects
Further gains likely for herbal/traditional brands
Chemists/pharmacies set to remain the dominant distribution channel
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition from alternatives and lack of innovation inhibit demand
Nicorette continues to consolidate its already dominant position
Chemists/pharmacies remains the sole distribution channel for NRT products
PROSPECTS AND OPPORTUNITIES
Limited prospects for expansion will deter new product development
NRT gum set to remain by far the most popular product type
No changes in distribution expected
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains robust but slows as impact of COVID-19 starts to subside
Investment in innovation and promotional activities increases
GR Sarantis maintains leading position despite growing competition
PROSPECTS AND OPPORTUNITIES
Increased consumer awareness of sleep aids should temper declining trend
Competition set to intensify as more brands vie for shares in a shrinking category
Growing use of alternative product types will continue to weaken demand
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased incidence of digital eye strain drives demand in standard eye care
Decrease in time spent outdoors inhibits sales of allergy eye care products
PharmaSwiss Hellas continues to gain ground as Bayer enters eye care
PROSPECTS AND OPPORTUNITIES
Long-term trends will continue to drive expansion of eye care
Leading brands set to face more intense competition
Chemists/pharmacies will remain the dominant distribution channel
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduced levels of mobility continue to depress demand for wound care products
Supermarkets and e-commerce gain ground at the expense of chemists/pharmacies
Hansaplast loses ground to lower priced domestic brands and private label lines
PROSPECTS AND OPPORTUNITIES
Long-term declining trend set to persist throughout the forecast period
Growing popularity of outdoor activities bodes well for first aid kits
Further gains projected for domestic company Septona
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamin D shows most resilient performance in 2021 as overall demand declines
E-commerce continues gaining ground at the expense of chemists/pharmacies
Uni-Pharma set to consolidate its lead following multiple new launches
PROSPECTS AND OPPORTUNITIES
Overall demand will continue to wane as threat from COVID-19 recedes
Vitamin D set to remain the best performing category
Pace of innovation expected to drop off from 2022
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Interest in products with immune system and mood/relaxing benefits remains strong
Demand for probiotic supplements rebounds in 2021
Advance of e-commerce continues to erode value share of chemists/pharmacies
PROSPECTS AND OPPORTUNITIES
Several categories set to benefit from shift towards preventive and natural remedies
Competition expected to intensify in an already fragmented environment
Innovation and marketing activities should strengthen interest in paediatric products
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight loss supplements remains the worst performing category in 2021
Supplement nutrition drinks proves most resilient to the impact of COVID-19
Chemists/pharmacies maintains narrow lead as gains for e-commerce continue
PROSPECTS AND OPPORTUNITIES
Declining trend expected to resume following modest recovery over 2022-2023
Weight loss supplements set to outperform meal replacement in the short term
Population ageing should help to boost demand for supplement nutrition drinks
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition shows improved results as COVID-19 disruption begins to subside
Protein/energy bars remains the best performing category
E-commerce continues to gain importance in sports nutrition distribution
PROSPECTS AND OPPORTUNITIES
Impressive recovery projected for sports nutrition from 2022
Sports protein RTD set to show the fastest development
Emerging threats could temper overall demand
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Many herbal/traditional categories harder hit by COVID-19 than standard categories
Herbal/traditional sleep aids shows the fastest development in 2021
Pandemic-related factors continue to depress demand in a number of categories
PROSPECTS AND OPPORTUNITIES
Outlook for herbal/traditional products remains bright overall
E-commerce set to continue gaining ground
Marketing strategies likely to focus on social media and point-of-sale promotions
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reluctance to self-medicate for children continues to subdue overall demand
Paediatric vitamins and dietary supplements remains buoyant despite slowdown
Paediatric ibuprofen recovers as fears about COVID-19 symptoms prove unfounded
PROSPECTS AND OPPORTUNITIES
Vian expected to retain its overall lead in paediatric consumer health
Paediatric vitamins and dietary supplements will remain a focal point for investment
Penetration of herbal/traditional products set to continue rising
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
